AN EASIER, SAFER, CLEANER FUTURE, WITHIN REACH
From its origins, New Holland is characterized for making farming activity easier and more efficient, through innovative and affordable products, aimed to simplify people's life and to allow them to do more with less. This pioneering spirit had led us to look always further, anticipating the evolution of farming in an ever changing scenario.
The current situation.
Fuel and energy represent a large amount of the farmers input costs. Farmers are scattered and dispersed around the country. Therefore, the costs of bringing fuel and energy are also very high.
What do the farmers need?
Farmers need to minimize their risks and keep their operating costs low. They need stability and independence to better control their business operation.
What do the farmers have?
Farmers normally have a large amount of available space.
And a large amount of resources that can be used to produce energy.
The New Holland solution
The Energy Independent Farm is a new approach, where farmers will be able to generate their own energy to run their farm and agricultural equipment.
And all of this will be done using Hydrogen, 100% generated from renewable resources, which farmers have plenty of.