New Holland Fiat Group is official sponsor of Juventus F.C.
Dynamism, teamwork, passion, commitment and victory are the common values shared by New Holland winning team and another great, historical and worldwide known team: Juventus F.C.
Founded in Torino (Italy) in November 1897, Juventus Football Club S.p.A. is one of the most prominent professional football clubs in the international area, boasting around 170 million supporters worldwide, 43 million in Europe and 13,2 million supporters in Italy: one out of three Italian football fans supports Juventus.
The New Holland sponsorship is part of a triennial agreement with the Fiat Group that has become Juventus “Official Sponsor” until June 30th 2010: a further demonstration of the Group’s strong presence in the world of sport that adds to the already well-known sponsorships of Iveco-All Blacks and Fiat-Yamaha with Valentino Rossi.
And in the 2008-2009 Italian and European football season, the Juventus players, bearing the New Holland Fiat Group logo on their glorious bianconere shirts, will bring these values to millions of people supporting them at the stadiums, reading about them in the press and watching them on television channels around the world.