previousnext 12/10/2012

Boomer Compact Tractors showcased at New Holland Groundcare Convention 2012 
Boomer Compact Tractors showcased at New Holland Groundcare Convention 2012 St George’s Park, the FA’s brand new £105 million training facility, played host to New Holland’s dealer network last week.

New Holland used its Groundcare Convention to showcase the popular range of Boomer Compact Tractors that has been further extended and upgraded with the introduction of six new Boomer models. This complete Boomer offering now delivers powers spanning 23–51hp with a range of specifications to suit every need.

The convention included a behind-the-scenes tour of the facilities, a presentation from the FA’s award-winning Head Groundsman Alan Ferguson, and a chance to play football on the pitch where the England men’s team will be training this week.

The New Holland Groundcare Convention follows on from a recent deal which has seen New Holland supply the FA with a Boomer 2035, Boomer 3045, T4020 and T4050 to assist with the on-going maintenance of the 12 elite pitches at St George’s Park.

The action-packed Convention provided the opportunity to test-drive the full Groundcare range, with some excellent feedback. Of particular note, the upgraded EasyDrive™ continuously variable transmission went down extremely well, with a number of comments about how easy the system is to use.

Alongside the new Boomer Compact range, the entire New Holland Groundcare product portfolio was on offer, including the TZ series, Rustler 120 Utility Vehicle, T1560 and T1570, T3000, T4000, T4 Powerstar and T5.

Dick Spencer, New Holland Marketing Manager, commented: “Following the successful launch of our new range of Boomer Compact Tractors, this was the perfect opportunity to show both the New Holland Dealer Network, and groundcare trade press exactly what the new machines can do.

“We had a great turnout with 35 dealer owners and salesmen from 20 dealerships. A great day was had by all, with our guests given a chance to drive the products in a true working environment with attachments, something they don’t get a chance to do every day.

“Campey Turf Care Systems were on hand with our Product Specialists to answer any questions that came up, and I would personally like to thank Richard Campey and his team for their on-going support.”

Simon Gumbrill, Sales Director at Campey Turf Care Systems, said: “Initial feedback from both the New Holland dealer network and groundcare trade press has been outstanding.

“St George’s Park was the ideal venue to show off the capabilities of the New Holland machines, and to further enhance the relationship we have built with the FA.”

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