New Holland took the opportunity at the recent FTMTA Grass and Muck event to meet with its dealer network to celebrate the first quarter successes and lay further foundations for the upcoming months.
During the meeting, the General Sales Manager for Ireland, James Doyle, addressed the entire network with dealers from County Down to County Cork. Peter Tighe, Area Sales Manager from AIB Finance and Leasing, also joined the event to launch an exciting joint initiative with the New Holland dealers to enable them to offer customers an attractive retail finance solution for new New Holland machinery purchases.
New Holland Dealer, Trevor McHugh, commented: “This is great news for the New Holland brand in Ireland. It will enable us to reach a bigger audience and be even more competitive across the whole product range. It also represents a vote of confidence in the Irish market and the Agricultural sector as a whole, which is once again the backbone of the Irish economy.”
James Doyle continued, "Customers at the event showed great interest in this initiative and we received many new sales enquiries. With good tractor availability throughout the network, we're looking forward to optimising our share of the business in the coming months."
The New Holland dealer network in Ireland is thriving – there are now more than twenty dealer branches conveniently located across the country offering farming communities the best possible access to new and used products and dedicated after sales care. James says the network of family owned and operated dealers offers great benefits to the customer:
“Given that all our dealers are operated by families with a wealth of local experience and farming knowledge, they understand the needs of farmers.
“Each of our dealers knows which products are specifically designed for a particular task, and give their customers faster response times to queries and service needs, as well as delivering the exemplary level of customer service that only personal, one-to-one relationships can provide.”