New Holland has announced its sponsorship of the 2007 Biofuels Conference to be held in Newark, Nottinghamshire, on 17 and 18 October. The Biofuels Conference will run in conjunction with the Biodiesel-Expo 2007, Europe's largest industry event.
The sponsorship highlights New Holland’s continuing commitment to the promotion of biodiesel. Since its announcement last year supporting the use of biodiesel blends up to 20% (B20), New Holland has led the way in promoting the use of biodiesel in agriculture and the brand now has the highest number of 100% biodiesel (B100) approved products in the industry. New Holland is driving forward its intensive biodiesel testing programme, which includes involvement in projects for the development of biodiesel made from Jatropha.
“Biodiesel use and its production are important issues for our customers,” says Christian González, New Holland marketing director. “The development of biofuels from oil seed rape, sunflower oil or non-food crops, such as Jatropha, enables farmers to lower the environmental impact of their machinery and by growing the crops required to meet the rising demand for biodiesel, they can also access an important revenue stream for their businesses.
New Holland stresses the importance of using biodiesel that meets specified industry standards for fuel quality (EN14214) to ensure an engine’s optimum performance and durability and, in collaboration with the UK’s Eden Project, is running a joint 100% biodiesel test programme.
New Holland will take part in the conference with a presentation on the role of biofuels in agriculture. A display of the brand’s products will feature prominently outside the venue, showing a selection of New Holland machinery that can run on 100% biodiesel, while a team of specialists will be on hand to give delegates the latest information on the use of biodiesel in agricultural equipment.