New Holland Agriculture and New Holland Construction, leading brands in the agricultural and construction equipment sectors, are now offering football fans in general and the Juventus faithful in particular a range of Juventus promotional items bearing the New Holland name that can be purchased on-line. From sweatshirts to T-shirts, from baseball caps to scarves, there are plenty of ways for fans to wear the famous Juventus colours.
The two Fiat Group brands, official sponsors of the Juventus Football Club, have staged another image promoting coup by launching a range of exclusive, top-quality products bearing the New Holland and Juventus names. These products, which can be obtained from an on-line site at www.store.newholland.com
, are a prestige addition to the large range of exclusive New Holland promotional items.
“We are aiming to expand our brand visibility,” explains Luigi Monti, in charge of sponsorship for New Holland. “With more than 170 million fans world wide , almost a third of which are in Italy, Juventus is an extraordinary vehicle for achieving this objective and bringing our brands into the everyday life of countless consumers. It is a major step forward for two brands that produce excavators and tractors, both well known in their market sectors but not used to being in general public’s spotlight. It is also a communications strategy that aims to link our brand to the positive values sport is able to convey.”
To make their purchases, Internet users have only to log on to the site, place their orders and pay with their credit card. The site is in five languages and is easy to navigate. It is linked to a central warehouse that handles the delivery of this new and exclusive range featuring Juventus’s colours and the New Holland brand all over the world.