Choice and quality lead to record tractor sales
New Holland has reached an impressive milestone with the production of the 500,000th tractor at brand's Jesi plant in Italy, which produces utility and speciality tractors for 86 markets around the world.
" Half-a-million tractors rolling off the production line since tractor assembly began in 1986, is quite an achievement and Jesi has a vast amount of expertise in tractor production. Today the plant can build tractors to 6500 distinct specifications underlining the choice available to New Holland customers," said Lorenzo Sistino, CEO of New Holland Agricultural Equipment S.p.A.
The 500,000th Jesi tractor is a TL90A purchased by livestock farmer Jean-Joel Vabre, who raises beef cattle in the Aveyron region of France.
"New Holland has a reputation for building high quality tractors and I am proud to own a little piece of their history," said Jean-Joel, who visited the Jesi plant on 18th May to receive his new tractor from Carlo Lambro,
New Holland Vice President Sales and Marketing Europe, in a special ceremony.
Employing more than 900 people and producing 16 different ranges of tractors between 50hp and 100hp, the Jesi plant exemplifies New Holland's approach to providing quality machines that meet the customer's exact requirements. A rigorous quality programme, randomly selecting 2% of each day's production to undergo a full quality audit, in addition to the quality production testing every models receives.
New Holland has seen its investment in quality and product choice reap rewards, with the brand reporting a strong performance in the first quarter of the year with global sales of its tractors increasing by 10%, as well as achieving record sales in North America during March.
"New Holland is a worldwide brand, and the investments we have made in improved service, support and product quality has benefits for all our customers," said Simon Thornton, New Holland Vice President Global Marketing. "Quality, reliability and productivity are the core values on which we have developed the widest range of products in the industry, and this is recognised by farmers and contractors in every sphere of farming."