previousnext 23/9/2008

New Holland (and the Fiat Group) celebrate the return of Juventus to the Champions League 

“Always close to our champion’s hearts” is the title of the new New Holland advertising campaign which has now been launched throughout Italy and Europe in the main sports dailies and other newspapers, to celebrate the return of Juventus to the most important of Europe’s football competitions.

The image of a champion with his hand over his heart conveys a message of shared pride and affiliation between these two great brands that are true world leaders in their respective sectors, leaders that are prepared to join forces  “on the pitch”  with the enthusiasm and determination needed to continue winning together.

New Holland, just like Juventus, has a history of success that goes back over 100 years, and the marriage between these two “champions” represents the natural outcome of these shared values. New Holland spares no effort to satisfy its clients, just as Juventus is always striving to stir its fan’s emotions. Both face up to challenges with passion, determination and a fierce desire to achieve.

Last season, New Holland’s sponsorship efforts were met with resounding success, both in terms of the brand’s visibility as well as the involvement of clients and dealers, 1500 of whom, coming from 15 different countries, enthusiastically attended both home and away league games.

Just as last year’s advertising campaigns began with “The Lady changes partner” and “All on the pitch together”, Juventus and New Holland renew the success of their joint venture and stride onto the pitch, putting them on the line once again to face a new challenge together.

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