previousnext 7/4/2008

It's fashionable to be a leader, with New Holland Style 

A new merchandising line, a new site for on-line purchases and a success that has surpassed all expectations.

New Holland dealers and employees, joined by those of the entire Fiat Group, and above all countless customers, have rushed to the new New Holland Style on-line store in its first week of trading, to view and purchase the items in the latest New Holland Agriculture merchandising collection.

Officially launched on April 3, the new collection and the new e-commerce site in nine languages guides visitors through a series of more than one hundred items, all inspired by the core values of New Holland Agriculture: innovation, dynamism, intelligence and a major commitment to environmental protection.

The site contains fashion items for men and women, with spring-summer and autumn-winter collections, charming clothes for children, and a new series of model machines, as well as the Juventus collection, a real must for the club’s supporters all over the world.

The first agricultural equipment producer to believe in biodiesel and the leading “clean energy” brand, New Holland Agriculture has also set out to reflect these values in the materials and items in its new collection.

Polo and T-shirts are made from organic cotton, the vintage line celebrating 90 years of Fiat tractors is in eco-leather, and the firm has established an exclusive association with Patagonia, the brand world-famous for the outstanding quality of its technical and outdoor garments, and its commitment to uncontaminated nature, which has won it the “EcoBrand of the year” award.

Accessing and buying in the new on-line store could not be easier. You have only to go to www.newhollandstyle.com: payments are by credit card and goods are delivered straight to your home.

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