previousnext 20/3/2009

New Holland’s mighty machines pull in the crowds at record breaking LAMMA show  
New Holland has enjoyed a record year at the LAMMA show in Newark, Lincolnshire. Organisers of the Lincolnshire Agricultural Machinery Manufacturers’ Association say it was the most successful year they’ve ever had, with 38,000 visitors over the two days of the show.

New Holland’s marquee proved to be one of the major attractions as a huge number of visitors flocked inside to see the world record breaking combine harvester, the CR9090 – complete with its impressive 35ft VarifeedTM header. Adjacent to this, visitors to the stand were treated to a unique opportunity to marvel at MotoGP World Champion, Valentino Rossi’s Fiat Yamaha motorbike.

Those who entered the marquee from the other side found they were dwarfed by the mighty articulated, wheeled T9000 – the latest, and by far the largest tractor to join the impressive New Holland stable.

New Holland’s marketing manager Dick Spencer said the show had been extremely successful: “The beauty of LAMMA is that it’s a true machinery show – attracting key decision makers interested in all types of equipment from small to large. We were delighted by the sheer number of enquiries LAMMA generated for New Holland.

“In fact, I have to say, there was a general air of optimism all round amongst the visitors to our marquee: fuel costs are down, fertiliser costs are falling and the price of wheat is improving. It was very up beat.”

Indeed, the LAMMA show this year broke all records; the bright and relatively warm weather on Wednesday attracted around 25,000 to the show. And even the driving rain and muddy conditions couldn’t deter another 15,000 visitors who turned up on Thursday.

LAMMA’s sales and marketing director Cliff Preston says: “The show is getting more and more popular with farmers who want to come and see what is now a very varied range of different exhibitors – from the largest companies like New Holland, to the smaller firms – it gives visitors the chance to see them all.”

The show also provided the backdrop for a fact-finding meeting between New Holland and the British Beekeepers’ Association (BBKA). The BBKA has launched a campaign to raise desperately needed funds for research into bee colony collapse syndrome – the mysterious disorder which threatens to have a huge impact on Britain’s agricultural industry.

New Holland’s marketing manager Dick Spencer and the company’s communications manager Sarah Johnson, met the BBKA’s president Tim Lovett, who travelled to Lincolnshire from Surrey, to discuss the wider implications of this ever-topical issue.

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