previousnext 9/7/2010

Blue skies and excellent sales mark New Holland’s fifty years at the Royal Highland Show 
New Holland Agriculture and Scotland’s leading outdoor event, the Royal Highland Show, have celebrated fifty years together.

At this year’s show, held in Ingliston on a 300 acre site just west of Edinburgh, New Holland was presented with a rosette by the show’s organisers to recognise the fact that they had taken part in every Royal Highland Show for the last half century.

The sun shone brightly throughout the four days (June 24th – June 27th) and brought in record crowds: Nearly 190,000 people drawn out by the beautiful weather flocked to the show ground and helped to contribute to the event’s carnival atmosphere.

This year, the Royal Highland Show 2010 was dubbed ‘The Greatest Show on Earth’ by the organisers and it certainly proved to be hugely successful for New Holland: Over the four days of the event, New Holland staff took eighteen orders for brand new New Holland machinery. They included two new combines, a new baler, and fifteen new tractors including a T3000, a T4000, a T5000 and a T6000.

Area Sales Manager Neil Johnston said it was a very rewarding few days for New Holland and a wonderful way to celebrate fifty years of New Holland’s attendance at the Royal Highland Show:

“The weather was fantastic from the moment we set up to the moment we packed away. This brought record crowds through the gates and, although it was noticeably quieter in all the machinery sections and quieter on our stand than normal, the people who came to us were serious buyers and were ready to spend their hard earned cash with us. We had an extremely successful few days.”

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