previousnext 26/8/2011

New Holland contributes to prestigious sustainability award win 
New Holland contributes to prestigious sustainability award win
With the help of New Holland tractors, Herefordshire-based A S Green and Co has won the coveted Marks & Spencer 2011 Award for Sustainable Innovation.

A S Green and Co director Andrew Green recently accepted the award at a presentation held at The Royal Welsh Show. He said energy efficiencies developed by New Holland have contributed significantly to the sustainability of his farm, as well as increasing productivity.

Mr Green’s parents began farming almost six decades ago and he followed in their footsteps. For almost as long as he can remember, Mr Green has grown runner and broad beans on his 250 acre property near Malvern. The farm currently employs 110 people and, if the rows were placed end-to-end, grows beans across a 125km stretch of specially created wigwams.

“It was a fantastic accolade for such a prominent high street retailer to recognise us and we’re thrilled to have won the award,” he said.

Marks & Spencer offers the award as part of its Plan A scheme, designed to improve sustainability across its own business and its entire supply chain.

A S Green and Co received the award in recognition of its achievements in cutting carbon emissions by a massive 80 per cent. Among a range of energy efficient measures that have been adopted, the farm generates its own electricity through solar energy, with a surplus being sold back into the national grid.

Since 2001, Mr Green has used New Holland tractors because of their ability to contribute to his company’s sustainable vision and ethos.

“We have noticed a significant decrease in fuel consumption, as well as productivity gains thanks to the user-friendly design and reduced servicing time of New Holland tractors,” he said. “We are now building up quite a fleet of them.”

Among that fleet are: two TC24s; a TC40; two TN75s; a TZ90; and a T5060. But, Mr Green is particularly proud of his T6070, which he rates as “the top of its class”.

A big fan of New Holland machines is Liliya Kucher, a Ukranian-born Senior Horticultural Technician. Ms Kucher has worked for A S Green and Co for seven years, and is a finalist for Farm Worker of the Year in a separate competition.

“She’s only 27 but quite famous for her ability in driving tractors – she spends most of her life on a New Holland and doesn’t want to drive anything else,” Mr Green said.




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New Holland in the world