previousnext 21/12/2011

A first for New Holland and a major landmark for Townson Tractors  
New Holland has sold its first T4040 ROPS tractor. The sale is doubly significant as it’s not only a first for the company, but a major landmark for the dealership which struck the deal: this New Holland T4040 ROPS is the 1500th new tractor sold by Yorkshire-based Townson Tractors.

The T4040 ROPS has already been delivered to Mark Nelson at the Bull and Cave Farm in Clapham, Lancashire and will be used for general farm duties. It was specifically ordered without a cab and instead Mark chose a foldable ROPS (roll over protection structure) so the machine can access the farm’s low-roofed sheds and buildings.

Sales Specialist Richard Mattinson at Townson Tractors made the milestone sale, and said it reflects the strong connection the dealer has with the local community.

“We have been operating since 1969 and our customers recognise the quality of our service offering and lengths we go to in order to ensure their needs are met,” he said.

“I was thrilled to make the landmark sale, and it was even more memorable given that the sale was of such a landmark machine. Mark already has his T4040 ROPS working hard in the field, and I’m really pleased that he is more than happy with the results.”

New Holland Product Specialist Steve Basnett says the customer was extremely satisfied with the spec of his T4040 ROPS tractor:

“The ROPS design makes working in restricted areas much easier and the clutchless power shuttle means it’s ideal for loader work. The customer was particularly impressed with the robustness of the tractor and its stronger build - compared with his previous machine. The New Holland T4040 ROPS combines strength and flexiblity and this particular spec of T4040 has been perfectly matched to the tasks it will be carrying out.”




Family-owned New Holland dealership Lloyd Ltd celebrates 50th anniversary by moving to new extended premises in DumfriesThe winner of New Holland’s Large Dealer of the Year Award, Lloyd Ltd, has recently relocated to new premises in Dumfries to enhance its facilities and its network across the north of England and the Scottish Borders.


New Holland presents big Golden Jubilee line-up at Royal Welsh ShowNew Holland’s stand at the Royal Welsh Show 2014 will be bursting with models for visitors to appreciate in the year the company celebrates the 50th anniversary of its flagship tractor plant in Basildon.

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