New Holland’s extensive UK dealer network converged on Forest Pines Hotel and Golf resort in Brigg, Lincolnshire this past week launching the company’s 2013 Harvest campaign in a unique setting.
Over 100 dealers and 30 internal staff attended this year’s Harvest Convention which brought together New Holland’s harvester specialists for intensive classroom and ‘hands on’ product training.
New Holland Marketing Manager, Dick Spencer said: “This is a really important annual date in our calendars where our dealer network comes together to enhance its product knowledge, hear news on the latest developments and forthcoming product launches and share best practice.”
As the combine season starts in earnest, this year’s jam-packed training schedule included updates on the CX range of combines and the introduction of New Holland’s assisted steering system, EZ Pilot™ which has joined the New Holland range of Precision Land Management equipment and is enjoying considerable customer interest.
This year, dealers were also treated to a preview of the all new Roll Baler range of heavy duty fixed chamber round balers ahead of their official launch at the Livestock event. This flagship range of Roll Balers completes New Holland’s round baler line up, alongside the standard BR6000, fixed chamber baler and the BR7000, variable chamber models.
Dick concludes: “The convention is our opportunity not just to share the newest initiatives and campaigns with our dealers, but also to officially recognise and reward the great work they do on a daily basis. We are looking forward to another strong year for the business and continued success for the dealer network.”