previousnext 17/6/2009

New Holland headlines back stage at Glastonbury  

For the third year running, New Holland’s eye catching blue tractors will be featuring at the Glastonbury Festival – the largest greenfield music and performing arts festival in the world.

Before the crowds start to arrive in Somerset’s Vale of Avalon on the 24th June, a fleet of 15 New Holland tractors will be busy helping to set up fencing, stages and stands to prepare the 900 acre site on Michael Eavis’s Worthy Farm at Pilton.

When the festival is in full swing and the bands have taken to the various stages, this fleet of tractors will be kept busy with some of the daily tasks that help keep Glastonbury Festival running smoothly: Removing rubbish; keeping the site (which is more than a mile and half across) tidy; and hauling supplies around to the different fields and venues.

New Holland’s Area Sales Manager Mark Farrell says that the work doesn’t end for the tractors just because the festival is over:

“Once the music has stopped and the revellers have packed up their tents and gone home, the New Holland team of tractors will be going strong, moving the fencing, staging and stands away again. They’ll be working to help restore Mr Eavis’s farm back to its natural state as a dairy farm. The Glastonbury adage: ‘Love the farm: Leave no trace’ aims to have the entire farm back in its working state as quickly as possible with little or no long term impact on the environment”

Mr Eavis has recently purchased three New Holland tractors which he uses throughout the year at Worthy Farm. He has chosen two identical British-built T7040s as the main workhorses and a T3040 for daily yard scraping duties.

For the Festival period, these full time tractors will be joined by others from the local New Holland dealership TH White, and from a local tractor hire company.

Two other tractors have just been replaced by two new machines that have come up from the Eden Project in Cornwall. While they were there, they became features of the eco-landscape, pulling the distinctive passenger ‘land trains’ between the giant domed greenhouses known as biomes, whilst running on 100% Biodiesel.

Michael Eavis says Worthy Farm and the Glastonbury Festival has been highlighting environmental concerns for as long as he can remember. It was his deep commitment to green issues that led to his interest in using alternative fuel:

“We have always wanted Worthy Farm and the Glastonbury Festival to be as green and sustainable as possible. Over the years the Festival has often been the first to host ‘alternative’ solutions to environmental concerns. In fact, one of the greatest benefits of Glastonbury is to give people the chance, even if it is just over one weekend, to see something better and something greener. New Holland fits in well with that as they are also working hard to find something greener.”

The New Holland Glastonbury tractors are designed with the latest tier three engine emissions technology that allows them to run on 100% biodiesel if required – radically reducing the carbon dioxide emissions and other harmful exhaust gases produced from a normal diesel engine. New Holland is also the first manufacturer to design and develop a fully-functioning, zero emissions tractor powered by hydrogen; one of the world’s most available resources.

New Holland is now working on yet another new way to ‘Love the farm; Leave no trace’ at Glastonbury, and has trialled a method of removing metal objects from the Glastonbury site: Tent pegs, pieces of wire and other metal items can occasionally be left behind in the fields by festival goers which are a danger to the livestock and can damage farm machinery. Each year the fields are swept using a powerful four metre wide magnet mounted on the front of a tractor. But this is time consuming and requires constant concentration from the tractor operator who has many acres to clear.

New Holland has proposed and demonstrated its Intellisteer automatic steering system with satellite guidance. This ensures the driver maintains straight lines, doesn’t miss sections and doesn’t waste time and fuel by overlapping too much. The addition of Intellisteer and even hydrogen power may yet become another green solution for a future Glastonbury Festival.




T6 drives off for quick round of seed drilling at Pennard Golf CoursePerched 200 feet up on the cliffs of the south Wales coast, overlooking some of the UK’s most beautiful shoreline, Pennard Golf Club describes itself perfectly as the “links in the sky”.


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New Holland in the world