New Holland’s Expectations


We demand the best from our partners

New Holland dealers encompass a sense of pride for the brand and understand that they are backed by 100 years of innovative technology. Dealers are expected to demonstrate:

  • Sound work ethic
  • Ability to meet financial requirements
  • Business experience
  • Aggressive marketing to meet and maintain sales and marketing share
  • Strong communication skills
  • Good interpersonal skills
  • Customer support and satisfaction

Financial Requirements

Dealers must maintain certain financial ratios that help them to generate a profitable bottom line while retaining adequate cash flow to cover day-to-day operations. They must meet initial capitalization and investment requirements in order to run a successful dealership.

A dealer must have the ability to develop and carry out a business plan that ensures the success of the New Holland brand and the dealership. New Holland understands the importance of being a successful business manager and strives to support dealers in improving their bottom line.

Dealer Identity and Image

New Holland is recognized around the world for its leadership in producing innovative, high-quality products. As a part of the global New Holland network, dealers share this strong brand recognition that makes New Holland a leader in the industry.

Looking for More Information?

Still curious about what it takes to become a New Holland dealer? Feel free to contact us for opportunities or download the dealer brochure.