Brand Partner Sponsorships




New Holland is the Official Agricultural Equipment of NASCAR.® The National Association for Stock Car Auto Racing is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport—with more of the top 20 highest attended sporting events in the U.S. than any other sport, and is the No. 2 regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series), four regional series and one local grassroots series, as well as three international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico.

Growth Energy

Growth Energy represents the producers and supporters of ethanol who feed the world and fuel America in ways that achieve energy independence, improve economic well-being and create a healthier environment for all Americans.

National Cattlemen’s Beef Association (NCBA)

The NCBA is a national trade association representing cattle producers, with more than 28,000 members and 64 state affiliate, breed and industry organization members. They represent over 230,000 cattle breeders, producers and feeders as the unified voice of cattlemen.

Canadian Cattlemen’s Association

The CCA is a nonprofit federation composed of eight provincial member cattle associations that provide representation to a national, producer-led board of directors. The 27-member board provides the leadership and unity necessary to speak as one voice on issues of importance to the beef cattle industry. CCA’s operating divisions carry out the day-to-day business in support of the vision, policies and recommendations established by the board.

Canadian Forage & Grasslands Association

Since its incorporation in March 2010, the Canadian Forage and Grasslands Association has been providing a national voice for all Canadians who produce hay and forage products and for those whose production is dependent upon forage/grassland production. Its founding directors represent a broad cross section of the industry: forage and livestock producers, provincial forage and grassland associations, processors, forage and grassland user groups (dairy, beef, equine and sheep), and representatives from the provincial and federal government. By working as a team, we can respond to issues on a national level and effectively initiate projects that address production issues, new technology, trade barriers, etc.

Canadian Simmental Association

The Canadian Simmental Association was formed in 1969 and has since been committed to developing tools to assist its membership in improving beef production in Canada. The main objective of the association is to encourage, develop and regulate the breeding of Simmental cattle in Canada. As a result of the work of the CSA and its membership, the Simmental breed has grown in popularity and is one of the largest and most influential cattle breeds in Canada. The CSA is fully committed to the livestock industry, and is a proud sponsor of many events across the country. Each year the CSA and our provincial member associations sponsor many industry events across Canada. Our junior program, the Young Canadian Simmentalers Association, has long been recognized as one of the most successful junior cattle organization and many industry leaders have benefited from its programming.


The National FFA Organization is dedicated to making a positive difference in the lives of over 500,000 students by developing their potential for premier leadership, personal growth, and career success though agricultural education.

Fisher House

Located at major military and VA medical centers nationwide, Fisher House is known for a network of comfort homes where military and veterans’ families can stay at no cost while a loved one is receiving treatment. Since inception, the program has saved military and veterans’ families an estimated $200 million in out-of-pocket costs for lodging and transportation.

Lakeland College

Lakeland College is a post-secondary college in Alberta. It is publicly funded and maintains two campuses in Vermilion and Lloydminster. Lakeland serves about 7,500 full- and part-time students. Lakeland College is also a member of the Alberta Rural Development Network. Lakeland College hosts one of only a half dozen student-managed working farms in Canada, and is one of the largest in North America. There are two components—crops and livestock. Students in the Crop Technology program use the student-managed farm (SMF) to hone modern grain farming skills such as machinery operation, grain, oilseed and specialty crop marketing, management of farm finance and operation and utilization of GPS and GIS technology. Students enrolled in Crop Technology actively participate in harvesting the crop on the 800-acre (324 ha) farm. During the fall and winter students market the harvest and plan the crops to be seeded in spring.


PLANET is the national trade association representing more than 100,000 landscape industry professionals, who create and maintain healthy, green living spaces for communities across America. PLANET members are committed to the highest standards in industry education, best practices and business professionalism.


The world’s leading camouflage designer, marketer and licensor with over 1,500 licensees utilizing the Realtree® camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places and the wildlife that resides there.

Rocky Mountain Elk Foundation

With more than 132,000 members in the U.S., Canada and 26 other countries, the Rocky Mountain Elk Foundation (RMEF) is dedicated to ensuring the future of elk and other wildlife and their habitat.

Western Canadian Wheat Growers Association

Founded in 1970 as the Palliser Wheat Growers Association, the Western Canadian Wheat Growers Association is a voluntary farm organization dedicated to creating a policy environment that improves the profitability and sustainability of farming and the agricultural industry as a whole. Membership consists of progressive farmers and entrepreneurs who believe open and competitive markets, innovation and investment are key to creating a stronger and more prosperous agricultural sector. We are governed by a voluntary board of directors, all of whom are farmers who share a passion for agriculture and a determination to make farming more profitable.

US Custom Harvesters

U.S. Custom Harvesters, Inc. is an association of professional custom harvesters, serving the needs of the American farmer. The organization was established and chartered in 1983 in the State of Texas and serves as a link between the harvesters and the many groups of people they work with, such as farmers, businesses, State and Federal Government. We are a dues funded, membership organization with the Harvest News magazine as our primary means of communicating with members.

Association of Canadian Custom Harvesters

Our purpose has been to promote Custom Harvesting at all opportunities. ACCHI promote and improve communication and understanding with farmers, the public at large, equipment dealers, manufacturers and all levels of government. We actively inform members of issues affecting their business and acts on their behalf in an organized manner.