New Holland Story

Henry Ford

NH2™ Hydrogen Powered Tractor


At New Holland, we know that for farmers and ranchers, making the most of every new opportunity depends on having the right equipment. Equipment that is technologically advanced, yet simple and easy to use. Equipment that allows them to do more with less.

Building on the vision of our founding fathers, Abe Zimmerman and Henry Ford, we continue to raise the bar with smart, award-winning equipment that has simplicity and ease of use as its guiding principle, allowing our customers to make the most of their time, their investment and their potential.

Throughout our history, we have been motivated by the forward-thinking commitment and can-do attitude of our customers. Whether our customers are planning to grade a driveway or double their grain operation without adding manpower, we’re inspired by their independent spirit and their desire to turn challenges into opportunities.

It’s that pioneering spirit that launched New Holland more than a century ago. We continue to build on our history of innovation, from the first freeze-proof engine to the world’s first automatic self-tie square baler to the first rotary combine, and now, a hydrogen-powered tractor that brings energy-independent farming within reach.

At New Holland, our mission is to find better, smarter and faster ways to make technology simple, accessible and easy to use.

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