New Holland, PA (January 14, 2009) - Farm Industry News, a monthly magazine that provides high-income farmers with information about new products and technology for the farm, has presented a FinOvation award to New Holland's CR9080 Twin Rotor® combine. The awards are presented to the best innovations of 2008 designed to help producers farm more efficiently and more profitably.

FinOvation awards go to the most innovative products coming to the market, based on Farm Industry News readers' interest. The winners will be recognized at an awards ceremony at the National Farm Machinery Show in Louisville, Ky.

With 523 horsepower available and exclusive twin rotor technology, New Holland's new CR9080 Twin Rotor® combine is the largest combine in North America. Not only does it have industry-leading horsepower, New Holland's CR9080 also maximizes productivity with the largest threshing capacity, largest cleaning area, and largest cab on the market.

New Holland is a world leader in agricultural, utility and construction equipment. New Holland sells and services an innovative and diverse line, including a full line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment.

Sales, parts and service are provided to customers by New Holland dealers throughout the United States and Canada. There are more than 1,100 New Holland dealerships located throughout North America.

For more information on New Holland products, contact your local New Holland dealer or visit the New Holland Web site at www.newholland.com/na.