New Holland Agriculture and Construction announced today sponsorship of the All Aboard Wheat Harvest, produced by High Plains Journal. The sponsorship will highlight custom harvesters and farmers throughout wheat harvest, from the southern Plains through the Dakotas.
"Wheat growers are adept at applying smart technologies and innovations that help them literally put bread on the table for families across the world," says Mark Hooper, director of marketing for New Holland. "We are looking forward to working with High Plains Journal and their correspondents that follow the harvest to showcase these growers and the New Holland dealers that support them. Along the way we also look forward to demonstrating how New Holland CX and CR combines work smart to help customers produce clean, high quality grain."
The All Aboard Wheat Harvest uses embedded journalists to follow the wheat harvest from the southern Plains up through the wheat belt, concluding in the Dakotas. These journalists, who are part of custom harvest crews, communicate daily activities through updates that appear on the All Aboard Wheat Harvest blog, through social media and in a weekly full-color editorial spread in High Plains Journal during the approximately 10 weeks of harvest. At the end of harvest a multi page special section wraps up and recaps the year's harvest. As the harvest sponsor New Holland will bring significant media and public relations activity.
"We are thrilled to be working with New Holland on the 2014 All Aboard Wheat Harvest," says John Seatvet, Sales Manager, High Plains Journal. "The exposure they will bring to this program will increase the focus on the farmers who work so hard every day to produce food for a growing world."
About New Holland
New Holland Agriculture and New Holland Construction sell and service an innovative line of agricultural and construction equipment, including a full line of tractors, hay and forage equipment, harvesting, crop production, skid steer and compact track loaders, compact wheel loaders and mini excavators. Sales, parts and service are provided by more than 1,000 New Holland dealers throughout North America.
New Holland is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at www.cnhindustrial.com