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Dear Partners,
We have been living in extraordinary times: sustainable agriculture has become a global issue,
and a popular topic of conversation for experts like us and,more surprisingly, the general public.
The perception that the future of the planet depends inpart on efficient and sustainable farming
has grown immensely over the last few years. For NewHolland, who launched its Clean Energy
Leader strategy in2006, ten years ago, thismoment of awareness is extremely important.
Not just because of last year’s ExpoMilan2015, whichhas permanently changed the perception
of the general public about our planet, andwhat itmeans togrow, andharvest, andprocess
the food thatwe need to keep it alive. It is also about our ability to continue our policy of constant
innovation. It is about our quest for a sustainable planet, through sustainable farming. Aquest that
has our full and total commitment.
This is the same commitment thatwe findwhenwe reachout toour clients. Listening to farmers
throughout theworld is, and always has been, one of the foundations of our company culture.
Examples canbe found in this issue of Partners, which features the voices ofmany farmers
who testify to their strong andpositive bondwith theNewHollandbrand and its products.
As a brand, we consider sustainability, present and future needs of farmers and innovation as parts
of the samemission. That iswhywe believe the two fundamental key drivers toour innovation
aremaking themachinery that farmerswant, andmaking it sustainable for the planet.
We listen, we anticipate our customers’ needs, andwe provide themwith the choice they need.
In terms of performance. In terms of flexibility. Andwith the best levels of safety and emissions,
with a keen eye on sustainable projects andprecision farming.
We are assisted inourmission to innovate by our parent groupCNH Industrial: the third largest
capital goodsmanufacturer on the planet. And alsoby our sister company FPT Industrial, global
leader in the development of highperformance powertrains, best-in-class in terms of emissions.
But one of themost tangible proofs of our innovation is in the product itself and the solutions
that it provides, from the newmiddle range T5 and T6 to the highpower totally new T7
HeavyDuty range. This innovationhas been recognizedby international awards andby totally
independent testing institutes, as youwill read in the followingpages.
It is also recognizedby the farmerswho spend their days in the field: we have always invested and
shall continue to invest in research for farmer safety and comfort.
Our clients arewell aware of this: during the longdays of harvesting they know they can count on
our Harvest Suite™UltraCab, orwhen spraying, as inour Braud line for vineyards, they sit in a cab
that has the BlueCab™4 technology that is totally insulatedwith clean, filtered air. And for this
we havewon yet another award. One of themany that over the years have certified the strength
of our innovation andour ability to listen to farmers’ needs.
Listening to clientsmeans, necessarily, being close to clients.With a strongpresence infive
continents, we are close to farmers across the globe. Butwewant to step even closer, aswe have
donewith the searchor acquisitionof newdistributors inAfrica and theMiddle East. Andwewant
to keep close toour customerswithour communications tools, that have evolved to suit a changing
world, leading the field in the industry. Our brand-newproduct Apps and immersive 360° Apps
have hadgreat feedback from clients, whohave reactedwarmly toour approach; thanks toour
ability to listen and tofindour newways of communicating, to create stronger bonds,
we are closer toour clients than ever.
Sustainability, dialoguewithour clients, advancedproduct features, immersive and interactive
communication tools: all this encompasses our definitionof innovation. Innovation thatwill take us
into these extraordinary times. Together.
THEWORLDOF NEWHOLLANDAGRICULTURE
Carlo Lambro
Brand President NewHollandAgriculture
Extraordinary Times
