Investing in the Future of Agriculture, Today

Investing in the Future of Agriculture, Today New Holland’s Long-Standing Tradition of Innovation and Investment in Technology Stems from an Everyday Commitment to Leading the Farming Industry into the Future, Sustainably and Efficiently. Written By New Holland Since Abe Zimmermann started building agricultural equipment in his shop in New Holland, Pennsylvania, in 1895, New Holland has been known for developing pioneering farming solutions. In fact, the brand’s longest-standing tradition can be easily identified: it’s innovation. For New Holland, innovation is key to developing a more efficient and more productive agricultural system. This vision rests on solid pillars — ideas crafted for decades, and eventually crystallized in the Brand’s Clean Energy Leader® strategy. The first one is the use of alternative fuels generated by agricultural waste, biomass and biofuel crops. Another core principle is to increase the farm’s efficiency and productivity, while respecting the environment: the aim is to reduce both waste and emissions associated to agricultural tasks. Promoting sustainable farming means working with nature to ensure that soil will be protected and healthier for longer, and that farmers will be able to farm it just as efficiently for a long time. Lastly, at the heart of

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