The Seed of Life Series

The entire Expo 2015 has celebrated our Farmers, modern entrepreneurs with extraordinary lives, who feed the planet with their tireless and enthusiastic work.
Men and women who every day help to bring food to our tables and support our vision of a better, more sustainable future.

An epic and collective story told in breath-taking scenarios that range from the endless expanses of a Brazilian fazenda to the desolate grasslands of Chinese Inner Mongolia.



This documentary in seven episodes, produced by New Holland Agriculture at a Global level for Expo Milano 2015, continues to remain a fundamentally important testimony due to the depth of the message that it sends and the indissoluble bond with the earth that it expresses.



TRAILER

New Holland Agriculture presents the spectacular project that led to the discovery of its Farmers around the world.

At times, farming calls for intuition. At others, for technology.

Technology offers essentially important tools to support modern agricultural businesses, but no amount of machinery or software will ever replace the intuition and pragmatism of those who make agriculture their reason for living.

The heritage of the past, the technologies of the present and the new opportunities for the future.

Some farmers were born into families that have been involved in this marvelous and fascinating profession for generations, others are in it as a personal vocation. They have one thing in common: their passion for what they do day by day.

Seeds are the starting point of everything, of every natural cycle and of every story.

They are precious and every farmer takes care of them every moment of the day, the season and their lives.

Environmental sustainability lies particularly close to the heart of our farmers and they prove it every day by adopting innovative and sustainable technologies. We have only one planet and those who work the land feel compelled to do their utmost to respect and preserve it.

Grapes, perhaps more than any other crop, incorporate a unique emotion and passion. A bottle of wine is like a book that never ceases to charm with its thousands of different nuances, year after year.

The harvest is the most anticipated and apprehensive moment of the year. Unpredictable events can compromise it, severely testing even the most expert professionals.
A farmer lives on the basis of the harvest and, to protect it, never stops working ceaselessly every day. Because this is his life.

No-one can predict the future, but each farmer well knows that only by respecting the natural cycles of the earth and using modern and sustainable technologies can he effectively play his part in guaranteeing a better future for the generations to come.