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New Holland Agriculture launches Hindi version of its website in India

With the aim of providing better information access to the farmers of India, New Holland Agriculture has launched a Hindi version of its website.

This can be reached at or through the brand splash page by selecting India (Hindi) as location. The new website brings farmers and customers from the Hindi Belt closer to the brand and its innovative farm mechanisation solutions.

In a survey by NSSO, Indian farmers voiced the need to improve the quality, reliability and timeliness of information delivered to them. Increased penetration of mobile Internet is a major leap in this direction. According to a Boston Consulting Group study, about 315 million Indians living in rural areas will be connected to the Internet by 2020. Most of this expansion in Internet usage is taking place on mobile phones. The mobile-friendly Hindi website of New Holland Agriculture leverages this Internet expansion in the rural areas, for easy and quick information transfer.

The Internet is a great source of information on all the technological advancements in farming and new scientific farming techniques. However, most of the information available online is in English. This poses a limitation to the farmers in India, the majority of whom are not literate or have limited knowledge of the language. This Hindi website is a step by the brand towards making the information on all advanced farm mechanisation solutions more accessible to the farmers, especially in the Hindi speaking states of north and central India.

Bimal Kumar, Director of Sales and Marketing at New Holland Agriculture India, said, “In the present scenario of evolving technologies, farmers now have access to all the information at the click of a button. But the language barrier prevents them from accessing this vast pool of information. The website in Hindi will ensure our reach and relationship more effectively in a language that they understand and feel comfortable with.”

The website updates farmers with all the knowledge about the innovative technologies developed by New Holland Agriculture for sustainable farming. It also keeps farmers abreast of developments in and around the brand to accelerate farm mechanisation in the country. Farmers can also locate the nearest New Holland dealers on the go. The website offers intuitive and fast navigation, allowing visitors to access detailed information on the brand and its products and services quickly and efficiently.

New Holland Agriculture's reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer.

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