New Holland Agriculture, one of the world’s leading agriculture equipment brands, has
inaugurated its new tractor dealership, M/s Royal Enterprises in Kochas, in the district of
The inauguration started with a ribbon-cutting ceremony, when Mr. Saurabh Saxena, officially
declared the facilities open. Distinguished speakers at the event included Mr. Dada Pahalwan,
MLA- Dumraon, Mr. Nathuni Paswan, Chairman-Zila Parishad and Mr. Vijay Kumar Mandal,
District President RJD. The inauguration was well attended by some 100 local farmers and New
Holland existing customers. Also present on the occasion was Mr. Saurabh Saxena, New
Holland Regional Sales Manager, Bihar, Mr. Niraj Srivastava, New Holland Area Sales
Manager, Bihar, and other officials from New Holland team.
The Royal Enterprises is a strategically-located dealership catering to the sales and after-sales
requirements of New Holland Agriculture customers in the Rohtas district and the surrounding
areas. The new facility is well-equipped with modern amenities and manned by a skilled, welltrained
and enthusiastic sales and service team to ensure the most pleasant and hassle-free
experience for every customer.
Speaking on the occasion, Mr. Shivnath Singh, owner of M/s Royal Enterprises said: “It is our
privilege to associate with one of the global leaders in the agricultural equipment industry. We
are delighted to bring New Holland Agriculture’s world-class products and services to the people
in the region and ensure the highest level of customer satisfaction to our customers.”
“The inauguration of Royal Enterprises marks yet another milestone in our continuous
endeavour to be closer to our customers and offer them best-in-class sales and service
experience, which New Holland Agriculture is known for. Our approach is to offer advanced
amenities and quality services through strategically located networks set up in different parts of
the country. New Holland Agriculture has set a benchmark in the sales and service offering to
the customers,” said Mr. Saurabh Saxena.
New Holland Agriculture offers a technologically superior range of tractors, as well as a complete range of farm equipment from land preparation to post harvesting such as hay and forage equipment, planters, balers, sprayers and tillage equipment. New Holland Agriculture tractors are equipped with the latest technology, powerful and fuel-efficient engines, making the brand the choice for the farmers. New Holland Agriculture has a growing network of more than 1,000 customer touch points in India. The brand’s customer care center provides support in ten languages, including Hindi and English to customers across India and can be reached toll-free on 1-800-419-0124.