New Holland Agriculture has sponsored the “Italy in Myanmar 2018” cultural programme this year, organized by the Embassy of Italy in Yangon.
The programme focused on the promotion of the Italian culture and the commitment of Italy in the protection and conservation of Myanmar’s cultural heritage. It also aimed at promoting creativity, excellence and diversity as important components of the Italian and Burmese rich cultures.
Since 1895, New Holland has been led by pioneering minds, each of whom played a part in improving farming productivity. Part of the Brand’s legacy counts its Italian heritage in the form of Fiat magnate Giovanni Agnelli, one of the New Holland’s founding fathers among other important figures such as Abe Zimmerman, Henry Ford and Leon Claeys. New Holland’s strength is rooted in the heritage and experience brought forth by these four founders and fostered throughout generations. Today, the Brand operates globally from its Headquarters in Turin, Italy.
All the initiatives within the framework of the Italian Embassy’s cultural programme in Myanmar had remarkable success this year and New Holland was delighted to contribute to the promotion of Italian art, food, culture, brands and businesses in the country through its sponsorship.
The latest event was the photographic exhibition "Witnesses of development: images from rural Myanmar", which was held from 24 to 28 November at Pansuriya Gallery, in Yangon.
The exhibition was the result of a photo contest organized by the Embassy. Over one hundred pictures of rural Myanmar have been judged by an international jury, who selected 15 of them to be showcased at the Gallery.
On the occasion, New Holland also displayed three images of its tractors. With more than a century of innovation and a global established presence, New Holland is the preferred partner of farmers in South East Asia, including Myanmar.