The days 19th and 20th of October 2015 the South East Asia New Holland Agriculture Hub in Bangkok organized a Dealer meeting for the Thailand Market with the participation and support of the local NHAG distributor APAM.
During the two-day event, dealers were offered a unique New Holland brand experience with the introduction speeches of Mark Brinn, and Emre Karazli, Business Director and New Holland Agriculture Manager respectively for SEA, Pakistan and Japan. Mr. Karazli presented an overview on the market performances and underlined how important is the role of Thailand for the South East Asia market. The meeting treated also themes like the Importance of Retail Sales Forecast and Reporting, the new products and parts promotion tools.
The convention entered its core phase focusing on the new Retail Finance program and promotion with the intervention of the CFGS bank who ‘s helding this program with APAM and CNHi with the aim of help local customer with an excellent finance program and increase in the next few years the local sales, especially of small ranges tractors.
On the second day of the convention, our distributor APAM shared information with its dealers focusing on how to boost wholegoods, spare parts and retail finance sales.