Brand Vision and Values New Holland

Brand Vision and Values

New Holland – With you, Season After Season

For over 125 years, New Holland has supported farmers with the technology, solutions and services they need for productive agriculture. It has a history of driving innovation, providing the answers to customer needs with a broad range of agricultural and light construction equipment. With proven production machines that utilize the latest alternative fuel technology to power the sustainable revolution in farming, we are the sector’s Clean Energy Leader. Our expertise and innovations are backed by precision connected services and supported by a dedicated and global dealer network with a strong territory presence.

We are innovating agriculture for the generations to come

Our future is galvanised by the success of our past achievements and guided by the needs of customers and our planet.
Continuous progressive innovation is the key to solving global agriculture’s challenges today and tomorrow. We will not stop discovering, and we’ll continue to lead the advance in alternative fuels technology, automation, engineering, digitalisation, and intelligent connected technologies.

Customers are at the heart of everything we do

We are closer to you - Brand Vision and Values New Holland
We are closer to you
The relationships we cultivate with you span geographies, decades and generations.
New Holland dealerships are worldwide and just down the road. With their local knowledge and our broad range of products, they’ll work with you to select the right equipment for your needs and provide the year-round support required for you to operate a successful business.
We are with you, season after season, and when you need us, we’re closer than ever.
We are connected to you - Brand Vision and Values New Holland
We are connected to you
We support and share your challenges by connecting, listening and learning from you. You let us understand what’s needed to operate a successful agricultural business. Over the years, our connection with you and farmers worldwide has helped us innovate and increase agricultural productivity, improve efficiencies, and support agricultural businesses like yours. New Holland will stay connected to you season after season and for many seasons to come.
We are solving your challenges - Brand Vision and Values New Holland
We are solving your challenges
Sustainability, climate change, stricter legislation and feeding a growing population are just some of the challenges you face today.
Our innovative products, technologies and services are insightfully designed to solve your ever-evolving challenges, ensuring you get the most from your land, livelihood and business.
As your challenges change, we’ll be with you season after season, helping you solve them successfully for today and tomorrow.
We are empowering your business - Brand Vision and Values New Holland
We are empowering your business
We understand that balancing affordability and productivity is vital for the continued success of your business, well-being, operational efficiencies and bottom line. We’ve made ownership of New Holland products easier by formulating financial options tailored to your business, ensuring you can access the products you need to run a successful operation. As you continue to grow, we’ll continue to empower your business season after season.