- Tractor, hay & forage, materials handling and technology launches reinforce comprehensive full liner strategy with products for every farm
- New Holland display on Stand B/5 in Hall 14
New Holland’s exhibit in
Hall 14 at EIMA International 2024 (Bologna, Nov 6-10), Italy’s premier agricultural mechanization exhibition and one of Europe’s largest, will not only showcase its full line of agricultural equipment and services, but also mark the
debut of multiple new products, including tractor and forage harvester developments, plus technology launches involving all product categories.
What's new at EIMA 2024
EIMA 2024 will see the international launch of
New Holland’s new T5 Dual Command tractors, with refinements including more hydraulic capacity, new front axle choices, factory-fitted loaders, full connectivity, telematics and auto-guidance. Following its preview on the concept T7 Methane Power LNG, the new T5 Dual Command is the first production New Holland tractor range to feature the brand’s new styling, crafted by CNH’s in-house design team and set to be adopted across future tractor ranges.
Elsewhere on the stand, European launches will include a
Model Year ‘25 New Holland FR Forage Cruiser self-propelled forage harvester, with both updates and new features. These include the industry-first
CropSpeed system, winner of a Mention at the EIMA Technical Innovation awards, which assists operators in maximizing the potential throughput of the machine. Further highlights include an updated cab with 12.5% more floor space, enhanced visibility and noise reduction of 2.5dB as the result of dual-layer front and rear windows plus enhanced sound-dampening materials.
Also new is the latest in the
TH telehandler range, the new TH6.26. With a 2,600kg maximum lift capacity, it is just 1,890mm wide, and has a lower overall height and smaller outside turning radius than the TH5.26 it replaces.
New Holland will also unveil an expansion of its Light Equipment range, a new line of mid-size excavators that take the brand into the 6-12 tonne excavator segment. Complementing New Holland's established 1.3-6.5 tonne models, the machines extend New Holland's ability to cater for a wider range of users and their requirements.
High horsepower tractors and combine harvesters
Some of New Holland’s most recent launches will make their EIMA debut. Following summer demonstrations around Europe, including Italy, the
CR11 flagship combine will be presented with the new 15m (50ft) draper header manufactured by MacDon for New Holland and equipped with NutriSense real-time nutrient analysis technology. Winner of multiple international awards including the only Gold Innovation Award given at Agritechnica 2023, the new combine is now fully available across European markets, and was recently launched in North America and Australia. Other harvest products will include a BigBaler 1290 High Density and a ProBelt 190 round baler.
High horsepower tractor highlights will include the New Holland T7.340 HD with PLM Intelligence, nominated for Tractor of the Year 2025 in the HighPower Category, and the T7.300, flagship of the standard T7 range. New Holland’s leadership in alternative propulsion technology will be illustrated with a T6.180 Methane Power tractor with DCT transmission.
New Holland technology
At the heart of the stand, a new area will be dedicated to New Holland’s technology stack, including
FieldOps, the recently launched farm management tool that helps farmers boost productivity by bringing machine and farm operation data together into one digital platform that works across multiple connected brands, and is accessible anywhere, anytime. The area will feature dedicated demonstrations to illustrate how connectivity can provide that productivity boost while helping reduce costs. The services on display will also focus on aftermarket guidance solutions that allow customers to add precision technology features to their machines to fit their unique needs.
Special initiatives and partners
Features on the
New Holland Parts & Service area of the stand will include the latest developments designed to ensure New Holland equipment owners benefit from the best possible support. These include the brand’s online parts store, available in five European countries, which now has new features to provide a personalized buying experience.
With a strategic role in supporting sales,
CNH Capital, the financial division of CNH, will present a complete range of customized financial solutions, designed to meet the specific needs of each customer. The synergy between CNH products and CNH Capital's financial services means customers can access a wide range of innovative financial and insurance solutions, designed to optimize their investments and match their cash flows.