New Holland Introduces AI-Powered Visual Parts Search on mycnhstore at AGRITECHNICA

• Groundbreaking technology in the segment uses AI to streamline purchasing and reduce errors in product selection.

At AGRITECHNICA 2025, New Holland will unveil an innovative feature on www.mycnhstore.com, the brand’s official parts e-commerce platform. The new functionality uses Artificial Intelligence (AI) and Machine Learning (ML) to make parts identification faster and easier than ever before.

With this cutting-edge tool, users can simply take a photo of a component and instantly find the corresponding part in the online catalog — streamlining the purchasing process and reducing errors. This first phase of the rollout covers 200,000 parts for current tractor production models, with plans to expand to harvesting machines in 2026.

“Every minute saved in searching for parts translates into greater productivity for our customers,” said Yavuz SIKCA, Head of CNH Parts & Service. “This functionality not only reduces selection errors but also improves the overall online shopping experience and conversion rates.”

The feature was developed by a multidisciplinary CNH Parts & Service team, combining advanced technology with deep product knowledge to deliver a practical solution for farmers and dealers alike.

Visitors to the New Holland booth at AGRITECHNICA will have the chance to experience the new visual search tool firsthand on the T5.120 Dual Command tractor.