New Holland’s reputation for innovative design with practical benefits has been
recognized once more with one of the design industry’s most important global prizes, an
iF Design Award 2026, granted to the advanced Hybrid Telehandler prototype that made
its world debut at Agritechnica 2025.
iF Design was founded in 1953, and just one year later the inaugural iF Design Award -
now one of the world’s oldest and most prestigious design prizes - was given for the first
time as a symbol of outstanding design.
Organized by the by the German-based iF International Forum Design, several thousand
global professionals and businesses enter the Award annually, submitting their work for
evaluation by an independent panel of experts. From almost 5,000 participant
companies entering over 10,000 items into the internationally-recognized iF scheme,
the New Holland Hybrid Telehandler was picked out by the judges for the unique form,
function and differentiation it possesses over standard machines.
The striking styling created for the Hybrid Telehandler prototype blends New Holland’s
distinctive lines with a compact design that integrates innovative hybrid propulsion
technology, using both electric drive and compressed natural gas as power sources, to
minimize emissions and maximize autonomy.
“New Holland places great importance on purposeful design with practical benefits for
customers, and the Hybrid Telehandler concept is a true example of that.”, says
Giampiero Vietti, Senior Designer at CNH.
“The primary design challenge lay in seamlessly integrating the specially developed
technical layout of this hybrid prototype with New Holland’s evolving design DNA – a
language already established across the latest generation of combines, forage
harvesters and tractors, and strongly aligned with sustainability and smart solutions.“
“The design team focused on creating modern, functional styling that elevates the
operator experience, ensuring exceptional driving comfort, visibility and overall control.“
“What initially appeared a complex integration exercise ultimately became an
opportunity to redefine proportions and express a distinctive new character. The precise,
chiselled surface styling gives the Hybrid Telehandler a robust and contemporary
presence, making it stand out as a true statement of New Holland innovation, with style
and functionality that ensure this machine has an unmistakable presence.”