Sustainable Farming New Holland

Sustainable Farming

New Holland offers the farmers of today and tomorrow the widest choice of accessible solutions that improve efficiency and productivity, whilst respecting the environment.
YOUR SUSTAINABLE FARMING PARTNER

Clean Energy Leader

For over a decade, New Holland is established as the Clean Energy Leader for its active promotion and development of renewable fuels, emissions reduction systems and sustainable agricultural technology. New Holland offers the farmers of today and tomorrow the widest choice of accessible solutions that improve efficiency and productivity, whilst respecting the environment.
Rooted in the belief that farmers can use technology to help them reduce their dependence on fossil fuels, the New Holland Clean Energy Leader® strategy is based on the key pillars of Alternative fuels, Efficient Productivity and Sustainable Farming.
Carbon Footprint
ECOBRAUD: SUSTAINABLE VITICULTURE WITH A LOWER CARBON FOOTPRINT
ECOBraud encompasses the complete range of viticulture equipment, including Braud grape harvesters that feature fuel saving Intelligent Management technology, together with speciality tractors, this enables a reduction in the in-vineyard carbon footprint of up to 40%. And contributes to a 10% reduction in the overall carbon footprint of every bottle of wine produced.

Alternative Fuel

Farmers around the world are producing renewable clean energy using anaerobic digestion and biomass systems. The feedstocks used in these systems include agricultural waste by-products such as slurry, straw or maize together with waste from the food industry and energy crops. Whatever the system, New Holland can provide the solution: from material handling to cultivation, through to planting and harvesting.
Clean Energy Leader
DEVELOPING ALTERNATIVE FUEL TECHNOLOGY SINCE 2006
For 15 years, New Holland has been recognized as the Clean Energy Leader. In 2006 it was the first in the industry to offer 100% biodiesel compatibility and this was followed by the introduction of the hydrogen powered concept tractor in 2009. Today, we are still leading the way, with the launch of the world’s first production methane tractor. Through New Holland’s alternative fuel solutions, farmers can power their tractors with the renewable fuel they have produced on their own farms.
Sustainable Farming New Holland - T4 Electric Power
T4 Electric Power
100% ELECTRIC TRACTOR
The T4 Electric Power is the 1st fully electric utility New Holland tractor on the market. This tractor is powerful and gives better performances compared to a diesel tractor by harnessing the energy of electricity with the characteristic torque of electric motors. The maintenance is considerably reduced by removing, fuel, AdBlue and all the oil filters but versatility is increased by providing exportable power (110/220V) directly on the tractor.
Methane Tractor
METHANE POWERED TRACTOR
New Holland is committed to developing advanced propulsion technologies which reduce dependence on fossil fuels and mean that you, the farmer, produce all of the energy you require. The production T6 Methane Power tractor not only has 80% lower overall emissions than a standard tractor, but it also delivers exactly the same performance too.
Energy Independent Farm
ENERGY INDEPENDENCE
The Energy Independent Farm™ concept is at the heart of New Holland’s Clean Energy Leader strategy, a vision, launched over a decade ago. The T6 Methane Power tractor is key in completing the Energy Independent Farm™ concept, closing the loop of a complete CO2-neutral cycle – from field to energy generation and back to field.

New Holland Methane Power production tractor at work

See the New Holland T6.180 Methane Power tractor, the world’s first 100% methane powered production tractor, at work in the field. Understand how this tractor completes the virtuous cycle of the Energy Independent Farm℠ system. Watch how it can be used to grow crops and reuse waste products to generate biomethane, which powers the tractor, which in turn, helps grow those very crops.

Efficient Productivity

New Holland is committed to delivering sustainable, productive agriculture. Our products are more efficient than ever, increasing productivity whilst consuming less fuel. Advanced precision guidance keeps your productivity and your environmental credentials on track. A whole host of award-winning innovations such as efficient Auto and Dynamic Command™ transmissions, Precision Land Management (PLM™) solutions for increased accuracy and recordability or the renowned IntelliSense™ system, which allows CR combines to detect operating conditions beyond human capabilities, ensure outstanding in-field performance. New Holland: improved productivity, enhanced efficiency.
FPT Industrial: the perfect partner
New Holland is not going it alone when it comes to Stage V technology. We can draw on the experience of FPT Industrial, a global leader in advanced powertrain technologies for agriculture, construction, marine, power generation and commercial vehicle applications. Development work on the SCR solution started in 1995, and within the last 8 years, over 1 million SCR engines have been produced for the agricultural, construction and haulage industries. This industry-leading SCR system has been continually refined and tested in the agricultural, construction and haulage sectors. The result: optimised performance and ultimate reliability.
Longer Service Intervals
Thanks to HI-eSCR 2 technology, the complete T6 and T7 range’s already industry leading service intervals have been extended by 25% to 750 hours, and in addition those of telehandlers have been further increased to 1000 hours. T6 and T7 transmission service intervals have also been extended to 1500 hours.
Ecoblue™ Hi-ESCR 2 Explained
The latest products launch by New Holland comply with Stage V emissions standards, which mandate a further 40% reduction of Particulate Matter content compared to previous Tier 4B / Stage 4 regulation. This is achieved thanks to the new HI-eSCR 2 technology developed by FPT Industrial. This innovative after treatment system is a maintenance-free, patented solution that minimizes operating costs.

FPT Natural Gas Engine for Agriculture

Compared to conventional diesel engines, FPT Industrial’s Natural Gas engines cut pollutants by 80% in overall emissions, reduce vibration and noise (by up to 3 dBA), leading to a 50% reduction in drive-by-noise.

Performance, at the same time, is identical to that of an equivalent Diesel engine, particularly in terms of maximum power and torque. Its durability matches that of a standard power unit, and is complimented by running cost savings of up to 30%.

The NEF Natural Gas prototype is an in-line 6 cylinder engine, developing 180 hp peak power and 740 Nm maximum torque. It uses specifically developed FPT Industrial technology that minimizes fuel consumption to provide day-long autonomy.

Sustainable Farming

New Holland has established a partnership with “Il Raccolto” farm in Bologna, Italy, to demonstrate sustainable farming practices through a circular economy model and a connected fleet environment. Il Raccolto shares the brand’s vision of environmentally and economically sustainable agriculture based on innovation, agriculture 4.0 technologies, and energy independence. It has become the first "New Holland Smart Farm" partnering the brand to show its developments driven by its Clean Energy Leader strategy and demonstrate the resulting advanced solutions. It will also support New Holland’s research by providing agronomic data collected through the telematics systems on the machines at work in the farm.
Sustainability as a business approach
Il Raccolto farm perfectly demonstrates how, with the right approach supported by the right equipment and technologies, sustainability can go hand in hand with profitability. With 2,000 ha, it is an arable and dairy farm, and vineyard. It grows cereals, wheat, livestock feed crops and seeds, as well as grapes. It produces milk for Parmigiano Reggiano cheese and Pignoletto wine – all to the high quality standards of DOP, DOC and IGP certification. It is forward-looking operation that invests heavily in innovative technologies. It runs a fleet of more than 80 New Holland machines made up of the brand’s most advanced tractors, combine harvesters, forage harvesters, telehandlers, balers, light construction equipment and grape harvesters.
Energy Independent Farm Model
Il Raccolto also shares New Holland’s vision of the role of alternative energy sources in farming. It operates its own anaerobic biodigester and currently produces biogas from the farm’s agricultural waste. It plans to start production of biomethane and is working towards becoming entirely energy independent.

This will enable New Holland to demonstrate its Energy Independent Farm model, where animal and food waste, crop residues or specific energy crops are used to generate biogas in a biodigester. The biogas is used to power the farm and refined into fuel-grade biomethane to power a New Holland Methane Power Tractor. The by-products of this complete process are used as natural fertilisers and help to improve soil quality. This closed-loop circular economy approach can achieve a carbon-neutral, or even carbon-negative agriculture.
Smart Farm Experience
Il Raccolto farm will have a multi-faceted role as the New Holland Smart Farm: it will be the brand’s official Demonstration Farm in Italy and the base for its European Training Team. It will host events for its dealers and customers to enjoy the full experience of sustainable farming with New Holland in the field. It will also be a centre for knowledge exchange with New Holland employees, aimed at improving the customer experience through an in-depth understanding of agriculture 4.0 technologies, the circular economy model and biomethane on the farm.
Agriculture 4.0
At Il Raccolto farm, New Holland demonstrates first-hand its vision for Agriculture 4.0, as many of the machines in the farm’s fleet are connected through New Holland FieldOps™ telematics. We know that a connected fleet provides more efficiency and uptime - ultimately providing a higher ROI for our customers. This partnership is yet another example of how New Holland is leading the future of farming by delivering the best digital and technology solutions to our customers.

New Holland Smart Farm

“Il Raccolto” farm has become the first New Holland Smart Farm sharing our vision of environmentally and economically sustainable agriculture based on innovation, agriculture 4.0 technologies, and energy independence.