Meet the Heroes

A storytelling project for Heroes who feed us all


Jordan Kambeitz

Jordan is a 5th generation farmer, inheriting a family farm that dates back to 1899. After earning a set of university degrees and jobs with Farm Credit Canada and Agri-Food, Jordan followed in the footsteps of his family and became a farmer himself. He has helped grow the farm to over 9,000 hectares (22,000 acres) by introducing new concepts and management techniques, drawing on his prior work experience and his education. Every 100 days, after the seeding of wheat, durum, canola and lentils, Jordan and his experienced team work long hours in the race to finish the harvest before the cold Canadian winter sets in.

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Claudio Destro

Managing Director of the Maccarese S.p.A., Claudio started working in agriculture 35 years ago and is now in charge of over 3,240 hectares (8,000 acres), of which 400 are an environmentally protected Mediterranean scrub area. Besides the crops of wheat, corn, canola and potatoes, over 3,000 head of cattle are raised on the estate. It also prides itself in being the only ISO 14001 certificated breeding farm in Europe, thanks to its strict practices in the management of dairy cows and its biogas plant, and a sustainable approach towards the environment. The Maccarese S.p.A. gave permission to the WWF to manage three Oases on their land, one of which is dedicated to Hoopoes, helping to sustain the population of these endangered birds.

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Xavier De Rozières

In 2004, after running vineyards in Medoc and Saint-Emilion, Xavier became director of the Allard family property, comprising 850 hectares (2,100 acres) including 100 hectares of vineyards and 10 hectares of olive groves. He produces red and rosé wines that are among Languedoc’s most renowned. The company also hosts business seminars and events, while running a gastronomic restaurant and a luxury hotel. The success of the Château de Lastours vineyard can be attributed to an exceptional location, inherited knowledge, and the latest technology.

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Elke Pelz-Thaller

Elke Pelz-Thaller is a former Mental and Personal Health Coach. She turned to farming when she was challenged to bring an old farm back to life. She works 44.5 hectares (110 acres) of barley, grain, rye, wheat, asparagus and potatoes with the help of her parents-in-law, husband and children. She even finds the time to hold seminars, write books on how to live a healthier life, and appear on TV shows, while alternating between farmer gumboots and high-heels.

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Gerry Manuel

Gerry was born and raised in a family of farmers in Zimbabwe. He has been working in Agriculture for 45 years, and today he runs the Juggler Investments P/L Farm, founded and owned by his younger brother, in Harare. He and more than one hundred employees work on the farm, that extends to 22 acres of agricultural land planted with maize, soya beans, tomatoes, potatoes, onions and cabbage. His farm manages the whole supply chain, from the fields to the market and the single consumer. He has indeed a significant role among the residents, growing and selling top-quality vegetables to nourish the entire community. The families of workers also take part in the harvest, which, amazingly enough, is made manually for the most part: a sense of collaboration pervades the farm, helping the community face the hard conditions of farming in Africa.

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Bo Fanyu

Bo started just 8 years ago, but his farm is already the most technologically advanced in the area. He is working closely with New Holland and his family to bring in the latest and most advanced machinery and also mentors up-and-coming farmers on getting the most out of their harvest. Today, he is responsible for the harvesting work at the farm and is constantly learning and trying to improve his process to manage his 4046 hectares (10,000 acres) of alfalfa and oat in the most efficient way possible, to help put a stop to the advancing of the Gobi Desert.

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Francesco Condello

In 2001, after more than thirty years in high finance, Francesco decided to leave and devote himself to viticulture, a passion he has had since he was a child, when he used to spend his time with his grandparents in the family vineyard. In this estate, owned by Condellos, he has revived an ancient tradition by founding the Condé company: 77 hectares (190 acres) has been entirely devoted to producing authentic Sangiovese di Predappio wine.

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Iliyas Minakhtamovich Ganiev

Born into farming, Iliyas has been working on his farm for 14 years. Each day, he diligently works from 4am until the evening, managing his 7,000 hectares (17.297 acres) of wheat, rye, barley, oat and forage crops. Thanks to his strong expertise in winter crops, Iliyas is able to get the best out of his fields even under the worst weather conditions. To help his community, he donates crops to the elderly to help them make it through the hardest season.

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Victor Campanelli

Victor Campanelli runs a 14,973 hectare (37,000 acres) farm in Southern Brazil where he grows corn and sugarcane, and raises over 50,000 cattle. Victor’s farm also bales grass hay and sugarcane straw. Victor earned a college degree in Business Administration and worked the stock market for 7 years before taking over his family’s farm in 2008 and becoming one of the leading adopters of New Holland PLM® precision farming solutions in Brazil.

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Dave Moore

Dave has worked in Agriculture and Horticulture for his entire career. He enjoys the challenge of finding innovative ways to deliver quality crops in a more efficient and cost effective way for the consumer. He completed his degree in Agriculture and today is running all-outdoor crops on 2,400 hectares (5,930 acres) growing potatoes, lettuce, spinach, wheat, peas, barley, oats and herbs. He is one of the most prominent adopters of New Holland PLM® precision farming solutions in the UK, and his farm is one of the few providing food to some of the largest stores in the country, 365 days a year.

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