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Lloyd Ltd Penrith extends New Holland reach in North West England

• New Holland dealer Lloyd Ltd extends its reach in North West England
• Lloyd Ltd Penrith branch will now also serve Kendal and Carnforth areas

In this its 52nd year, Lloyd Ltd has extended its representation of New Holland Agriculture into the Kendal and Carnforth areas, building on the coverage from its extensive branch network across the North of England and South of Scotland.

The Cumbrian-based machinery sales specialists will serve these additional locations from its Penrith branch supported by mobile operations for servicing and parts, ensuring that it is on hand to assist with its customers’ requirements whatever and whenever they may be. Lloyd Ltd has built its reputation on its excellent customer service both in terms of helping its customers find the right machinery for their needs as well as on its timely, professional and highly-skilled aftersales back-up.

With the current Penrith branch scheduled to be moved to modern, purpose-built premises on the town’s Gilwilly Industrial Estate by Spring 2017, this extension of the company’s remit has come at the perfect time. Lloyd Ltd as a Group has been awarded Large Volume Tractor and Harvester Dealer of the Year for three of the past four years, most recently in 2015, making it a significant part of New Holland’s national dealer network. This global manufacturer clearly trusts Lloyd Ltd to develop its position in the South Lakes area, striving to give it the impressive market share that the blue tractors and yellow combine harvesters and balers have in the rest of Lloyd Ltd’s regions.

Simon Miller, Dealer Principal of Lloyd Ltd Penrith, commented: “We are delighted to be taking on this additional territory and look forward to building it into a New Holland stronghold. The latest range of New Holland machines is ideally suited to the needs of today’s farmers in terms of both maximising productivity and minimising costs – essential in the current challenging market. We have no doubt that the combination of our sales and support experience at Lloyd Ltd and New Holland’s innovations will impress farmers, contractors and groundcare specialists in our new area and we look forward to working with them.”

New Holland Agriculture UK&ROI Business Director Andrew Watson added: “We have enjoyed a close and successful relationship with Lloyd Ltd for many years now which has served New Holland, Lloyd Ltd and their farmer customers well. As one of our key dealers, the professional nature of the Group has been recognised by their winning the New Holland Large Volume Tractor and Harvester Dealer of the Year for three of the past four years. We look forward to developing our relationship further as they expand their territory.”

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