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New Holland announces new dealer partnership in Shropshire

New Holland has further strengthened its dealer network with the launch of a new partnership with Severn Farm Machinery Ltd, based in Pontesbury, Shropshire, having operated across the area for a number of years as a family business under Chris, Matt and Mike Willner.

The dealership will supply the full range of New Holland products including tractors, harvest machinery, telescopic handlers and construction equipment. Severn Farm Machinery Ltd will also ensure that customers are well serviced thanks to a growing specialist team of Service Technicians, who will now take on the responsibility for supporting all New Holland warranty on existing and new machines moving forward.

Chris Willner said “We’re extremely excited about the new partnership with New Holland; representing a global brand that is renowned for its innovative products, fits well with our desire as a family business to provide products and aftersales support to the agricultural industry in Shropshire and the surrounding area.”

New Holland Business Director UK & ROI, Andrew Watson said: “We are delighted with this new partnership. Severn Farm Machinery Ltd bring with them a dedicated team and a long and proud agricultural machinery history. We believe they will be a real asset to our dealer network.”

“We’re sure customers will appreciate the access to New Holland’s full range of products, spare parts and specialist technical servicing and we are looking forward to seeing the dealership develop over the coming months.”

The agreement was signed on the 30th January 2017 and whilst there are a number of formalities to deal with, Severn Farm Machinery Ltd are ready support customers and do business with New Holland. For more information call Chris Willner on 01743 790554 or visit

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