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New Holland launches 100-year-celebration photo competition

• Photo competition celebrates 100 years of blue tractor production inviting New Holland customers to illustrate their part in the brand’s heritage story
• Entries can be made through Facebook, Twitter and Instagram
• Competition opens 1st September and closes 31st October 2017
• The winning images will be used on graphics as part of New Holland’s stand at LAMMA 2018

New Holland has launched a photo competition to support its year-long celebration of 100 years of blue tractor production, and give fans and customers a chance to be a part of the brand’s history. Entries open on 1st September and close 31st October 2017.

The competition invites people to enter photos of their working, British-built, blue tractors for a chance to win £500 worth of New Holland vouchers to spend on parts or merchandise. The best 100 images entered will be turned into a giant graphic on New Holland’s stand at LAMMA 2018 to complete the year of celebrations,

The overall winning image will be one that best represents the New Holland brand and its blue tractor heritage. Two runners up will be selected from the UK and Irish entries who will each win £250 worth of New Holland vouchers.

Competition entry is via New Holland’s social media channels: Facebook, Twitter and Instagram. Entrants must first like or follow New Holland’s UK and Ireland accounts on Facebook, Instagram or Twitter, and then either post their image on New Holland’s UK and Ireland Facebook page (, or share via Twitter ( or Instagram ( In all cases photo entries should be accompanied by the two celebration hashtags: #builtinBritain and #100blue. Terms and conditions are available on the New Holland website.

The photo competition is the latest in a series of activities supporting the 100-year anniversary of blue tractor production. Earlier this year tractor enthusiast club Blue Force took on a coastline challenge. Club chairman Phil Gibson and treasurer Peter Plehov drove 5000 miles around the coast of Britain and parts of Ireland in two new British-built T6 tractors, towing two custom-built shepherds huts.

Braid Valley Vintage Enthusiasts also celebrated by bringing together over 850 tractors in County Antrim, raising money for charity. The Big 100 event was thought to be the largest ever gathering of tractors in Northern Ireland. Fans travelled from all parts of Ireland, the UK, America, Belgium, the Netherlands, and Switzerland.

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