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New Holland wins 2018 Good Design® Award for its Methane Powered Concept Tractor


New Holland received the prestigious Good Design® Award for the methane powered Concept Tractor from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies

The Good Design® international jury panel of design professionals, leading industry specialists, design journalists and critics awarded the Methane Powered Concept Tractor, which reimagines tractor design, reveals a connected future and pioneering alternative fuel technology in agriculture. The Methane Powered Concept Tractor was one of the product designs selected by the jury from a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms from over 47 countries. The award recognises the most innovative and cutting-edge industrial, product, and graphic designs produced around the world, and the selection is based on the criteria of quality design of the highest form, function, and aesthetics a standard beyond ordinary consumer products and graphics. As a winner of the award, the Methane Powered Concept Tractor will feature in the Good Design Yearbook for 2018-2019.

Carlo Lambro, New Holland Brand President, commented: “This prestigious award recognises New Holland’s innovative and pioneering approach to futuristic design: the use of technologically advanced materials to enhance the operating environment, the ultimate visibility of the fully glazed cab, the ergonomic, intuitive and connected operation provide a glimpse into New Holland’s vision for the future of tractor design. The Methane Powered Concept Tractor pushes the boundaries of alternative fuel and agriculture technologies to deliver a cutting-edge solution for sustainable and efficient farming.”

In the Methane Powered Concept Tractor, CNH Industrial’s design team reimagines tractor styling with a fully integrated design approach where the hood, front and rear fenders, and the fuel tank create a flowing, stylish look. Wrap-around glazing provides 360-degree visibility, with a 20% increase in the glazed area compared to a standard tractor. The floating glass domed roof with fully integrated Precision Land Management receiver provides a completely panoramic design – an agricultural first. The interior of the cab offers a clutter-free operating environment, with all essential controls on the integrated armrest and additional parameters controlled through the interactive headliner display.

New Holland’s Methane Powered Concept Tractor features a powertrain that uses a groundbreaking efficient combustion technology specifically developed for agriculture applications by FPT Industrial, a brand of CNH Industrial that has pioneered natural gas traction for more than 20 years. The 6-cylinder NEF methane engine delivers the same power and torque as its standard diesel equivalent, together with up to 30% running cost savings and around 50% reduction in drive-by-noise. In real field conditions, the methane powered concept tractor produces at least 10% lower CO2 emissions and reduces overall emissions by 80% compared to a standard diesel tractor. Its environmental performance further improves when fuelled by biomethane produced from crop residues and waste from farm-grown energy crops, which results in virtually zero CO2 emissions. The Methane Powered Concept Tractor creates a vital link that closes the loop in the Energy Independent Farm™’s virtuous cycle by running on the energy produced from the land and waste products, making New Holland’s vision for the sustainable future of farming achievable today.



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