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New Holland Agriculture reaches milestone of 30,000 large square balers produced


The landmark BigBaler 1290 Plus rolled off the line at the Zedelgem Centre of Harvesting Excellence, marking an impressive milestone in New Holland’s 30-year history of leadership in the large square baler segment.

New Holland Agriculture has reached the significant milestone of 30,000 large square balers produced since it entered the segment in 1987. The landmark BigBaler 1290 Plus was produced at the New Holland Agriculture plant in Zedelgem, Northwest of Belgium, which is the "Center of Excellence" for New Holland harvesters worldwide, and focuses on developing and building combine harvesters, balers and forage harvesters for global export.

The 30,000th baler bears a commemorative decal created by New Holland to celebrate the milestone.

Carlo Lambro, New Holland Brand President, stated: “Reaching the milestone of 30,000 large square balers is a big accomplishment for New Holland, and in particular for all the people who have built this rich heritage of innovation, and kept our large square balers in the number one position to this day. I would like to thank the people here in Zedelgem who are keeping this legacy alive, building the BigBalers for our customers across the world, and designing the balers of the future.”

Luigi Neirynck, New Holland Plant Manager at Zedelgem, commented: “This is an impressive achievement, and all of us at the Zedelgem plant are very proud that the BigBalers designed and built here continue to set the benchmark for the industry. We continuously invest in state-of-the-art manufacturing technologies and operate according to World Class Manufacturing principles, one of the manufacturing’s highest standards for the integrated management of plants and processes. The result is the consistently high quality of every machine that rolls off our assembly line.”

The most efficient large square baler in its segment
New Holland has led the large square baler segment for more than 30 years. It has introduced a host of pioneering industry firsts that have changed baling across the world. These innovations include double-knot technology, electronic proportional density control, full bale eject functionality and the very first 80x90 bale size – all of which have now become industry standards.

Today’s flagship BigBaler models are true to their heritage of innovation and industry firsts. The BigBaler Plus landmark model features advanced efficiency-boosting technologies, such as the best-in-class SmartFill™ sensor for perfectly uniform bales and IntelliCruise™, which controls the tractor’s forward speed, increasing productivity, optimizing capacity and delivering ultimate bale uniformity. The BigBaler High Density introduced two unique features, the latest in New Holland’s long string industry-firsts in baling. The first is the SmartShift™ gearbox, a unique driveline concept, winner of the Agritechnica Silver Medal at the Agritechnica Innovation Award 2019, that significantly increases productivity, enhances operator comfort, and improves tractor driveline protection. The second is the unique and patented Loop Master™ knotting technology: the first commercialized double knotter in the world that prevents plastic pollution. The high-density baler was also crowned Machine of the Year 2020 in the Forage Harvesting category by a jury panel of journalists representing the leading European agricultural publications.

More than 100 years of harvesting excellence
New Holland’s Zedelgem Centre of Harvesting Excellence has been at the centre of the harvesting world ever since Leon Claeys first opened his machinery shop in 1906. The award-winning BigBaler large square balers are designed, developed and produced in this facility, as well as New Holland’s flagship combine harvester ranges and forage harvesters. The advanced product development process, together with the extensive development, engineering and manufacturing expertise of this Centre’s dedicated workforce, ensure that the BigBaler range continues to set the benchmark across the world.



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