Chelmsford City Racecourse sponsorship New Holland

Chelmsford City Racecourse

The partnership will see New Holland supply two new T6 tractors which will develop a substantial presence at the racecourse. Both tractors were supplied through local New Holland dealer Ernest Doe & Sons based in Braintree.

Pat Smith, UK & ROI Business Director for New Holland Agriculture said “New Holland Agriculture is delighted to become a principal partner of Chelmsford City Racecourse, the UK’s newest horse racing venue. We look forward to supporting the racecourse through this partnership which we feel creates an excellent synergy between both enterprises given the location of our Basildon, Essex Tractor Plant.”

Ian Roberts, Ernest Doe New Holland Tractor Brand Manager commented “Working closely with the Racecourse, our local Ernest Doe branch at Braintree certainly built up the partnership and moving forward will continue that close support offered between dealer and customer. Having recently being awarded New Holland’s UK dealer of the year award, this certainly strengthens our commitment to ensure the growth of an extremely well-known product range into the market.
Mark Jolley, Ernest Doe, Braintree Area Sales Manager also commented “We are extremely pleased that we were able to help facilitate this agreement between New Holland Agriculture & Chelmsford City Racecourse due to our close relationship with both parties. We look forward to continuing growing the New Holland brand over the coming years”.

The CNH Industrial plant produces T6 and T7 tractors and is part of the fabric of the Essex agricultural landscape, proudly producing home grown tractors locally and around the globe for nearly 60 years.

James Sharples, Head of Sales at Chelmsford City Racecourse said “We are all really excited about working with New Holland. The partnership has come at a fantastic time for us with our new turf track coming online for racing this year, as well as a continued expansion of our rural site.

He also went to say, “New Holland is a brand that is synonymous with quality and their machinery leads the way in the industry, as well as having long historic ties within Essex.”