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New Holland Agriculture North America Announces Strategic Partnership with Alamo Group


The partnership between the two manufacturers provides customers with a complete solution for financing tractors and compatible implements in one package.

Today New Holland Agriculture announces a strategic partnership with the Agricultural Division of Alamo Group, a premier provider of implements and attachments compatible with New Holland’s lineup of compact and mid-range tractors. The partnership will provide New Holland customers with the opportunity to finance their new tractor in the same transaction as their Bush Hog, Rhino, or Schulte-branded attachment with one low rate.

“New Holland and Alamo Group’s agricultural brands are committed to delivering innovative and trusted solutions to get work done. Our dealers and customers depend on our equipment to work hard every day,” said Brett Davis, Vice President of New Holland Agriculture North America. “This partnership allows us to offer competitive packages to meet the demands of any farm, ranch, or property maintenance application. We’re pleased to provide this opportunity through our dealer locations throughout North America.”

Through this partnership, New Holland dealers can expand their implement lineup and offer solutions for a variety of applications with complimentary New Holland tractors in one packaged deal. The ability to finance together through CNH Industrial Capital, the financial services business of CNH Industrial, simplifies New Holland customers' purchase process. .

“We are excited about this new alliance”, said Rick Raborn, EVP of Alamo’s Agricultural Division. “New Holland has been a strong partner to our Bush Hog, Rhino and Schulte brands and we look forward to continuing to build on our success together.”

Applicable Alamo Group products are those branded under the Bush Hog, Rhino, and Schulte offerings that attach to the tractor via its three-point hitch or drawbar. Front-end loaders, mid-mount mowers and haytools are excluded from the partnership agreement.



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