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New Holland Agriculture wins 2020 Good Design Award for the BigBaler 1290 High Density


New Holland has been honored with the prestigious Good Design® Award in the Industrial Category for its BigBaler High Density from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

The Good Design® international jury panel of design professionals, leading industry specialists, design journalists and critics awarded the BigBaler High Density, which takes a new direction, using effectively advanced design techniques to enhance the efficiency of the ‘engineered’ components. This range, designed for delivering all-out efficiency and productivity, has already received recognition from the industry, having been awarded both an Agritechnica Silver Innovation Medal and a Machine of the Year 2020 award.

The BigBaler High Density was one of the product designs selected by the jury from a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms from over 48 countries. The award recognizes the most innovative and cutting-edge industrial, product, and graphic designs produced around the world, and the selection is based on the criteria of quality design of the highest form, function, and aesthetics a standard beyond ordinary consumer products and graphics. As a winner of the award, the BigBaler High Density will feature in the Good Design Yearbook for 2020-2021.

Carlo Lambro, New Holland Brand President, commented: “We are honored to receive this prestigious award, which recognizes New Holland’s ability to put innovation at the service of its customers, always pushing the boundaries of productivity and efficiency. The BigBaler High Density is a winning example of how the collaboration between the CNH Industrial Design Team and our Product Engineering Teams enable New Holland to keep raising the bar on performance to the advantages of our customers. I would like to thank the design teams who developed this exceptional product and our manufacturing team at our Center of Harvesting Excellence in Zedelgem.”

David Wilkie, CNH Industrial Design Director, added: “The design vision for the BigBaler High Density stems from nature, inspired by the flowing lines of crops as they sway in the fields. It incorporates the natural flow vision denoted by its sinuous, sleek lines that encapsulate the functionality of the machine and enhance the efficiency of the machine’s components.”

The New Holland BigBaler High Density is designed for delivering all-out efficiency and productivity. It produces bales of up to 22% higher density than conventional large square balers, significantly increasing transport and bale handling efficiency.

The unique patented Loop Master™ knotting technology ensures best-in-class solid tying and protects both the environment and forage by eliminating twine offcuts. By introducing a loop-style second knot, during an average 10,000-bale season, this system eliminates over 3.5 miles, or over 100 lbs of twine offcuts.

The range also introduces the unique SmartShift™ gearbox, winner of an Agritechnica Silver Innovation Medal, that delivers a soft start up resulting in greater comfort for the operator and overload protection for the tractor’s driveline.

Operator comfort is further enhanced with a new intuitive user interface using the large IntelliView™ IV touchscreen display. A range of automated features, such as IntelliCruise™ technology, which automatically adjusts tractor speed in relation to crop throughput, further enhance productivity.

All the advanced features of the BigBaler High Density result in outstanding in-field efficiency, with fewer bales per field and more tons transported in each trailer load. In short higher productivity saving time and transport costs.

The BigBaler High Density is built at the New Holland Center of Harvesting Excellence in Zedelgem, Belgium, and is the culmination of more than 30 years and over 30,000 large square bales produced to date.



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