N
ew Holland’s digital offering
has always been ahead of
themarket. From Intelliview™
monitors, to an array of automatic
on-board controls, the cab of a New
Holland machine has been at the
forefront of digital intelligence. Now,
NewHollandhas developed its digital
approach to clients outside the cab,
with a series of new, immersiveApps
bothexploratoryandexperiential. The
Appsaredivided into twoapproaches.
The first is an exploratory App, an
interactive product that allows users
to get to know a machine, down to
the finest detail. The second is an
immersive, experiential App, called
OnBoard 360°, a virtual voyage on
newNewHollandmachines.
Product Apps have been released for
the T7Heavy Duty range, T5 and T6
series. They are available for tablets
and smartphones, in both Android
and Apple versions, in English and most European
languages to begin with. More products and more
languages will be added, so keep tuned in to the App
Store and theAndroid Store!
The Product App starts with a general overview of the
product, called WALK AROUND. Users can see various
aspects of the machine to discover its main features.
Concept, design, features and specifications are all
clearly laid out and each is accompanied by photo
galleries, tables and interactive infographics. As you go
through the dimensions, for example, you will actually
see the dimensions one by one on the machine itself,
for clarity – and also formaximum viewing enjoyment.
Elements of the design are explained through detailed
images that can, of course, bepannedout for full screen
viewing. If the series presents a unique, special model,
then a special area of theWALK AROUND is dedicated
to thatmodel.
Reaching out to the digital field
Interactive product Apps and immersive 360° Apps
NewHolland’s digital platform
is growing fast –withmany
newApps come!
18
NewHolland Apps
