New distributors, enhanced training programme
New official distributors in Senegal and Iraq, training inKenya
N
ewHollandhasalwaysbeenclose to its clients in the
Middle East andAfrica. Now, with the appointment
of two new distributors in Kurdistan, Iraq and
Senegal, it comes even closer. AgroHouseCompany in Iraq
and Carrefour Automobiles in Senegal have been officially
appointed this year – even though they are not new to
the business or to the world of New Holland. Both were
collaborating with the brand through Supply Agreements.
The quality of their service levels was such that they have
now become full-fledged NewHolland Agriculture dealers
with theappointmentsnoweffectiveofficially.
FedericoBellotto,NewHollandAgricultureBusinessDirector
for MEA, has underlined the key role of these two new
distributors to developNewHollandAg business further in
these two specificareas.
AgroHouseCompanydistributesandsupportsNewHolland
tractors, combine harvesters and balers in the Kurdistan
region of Iraq, a country with unique environmental and
social characteristics. With this appointment, New Holland
will be able to be closer to this region’s customers with
additional salesand servicepoints.
“We have chosen Agro House Company as a partner
because of its commitment to supporting customers,
and their excellent parts and service support”, says Yavuz
Gurcuoglu,NewHollandAgricultureNetworkDevelopment
Manager for Middle East. In Senegal, the appointment of
Carrefour Automobiles has not come as a surprise. It is one
of the country’s leading distributors of passenger cars and
commercial vehicles, selling brands including Fiat, Chrysler
and Jeep.
Carrefour Automobiles will also be able to offer financing
through itscompanyLocafrique, thefirstfinancial institution
inSenegal specialising in leasing.
“Carrefour Automobiles has an excellent coverage of the
territory with branches in Camberene, Dakar, Fadiga and
Saint Louis”, adds YavuzGurcuoglu. “Thiswill enableus be
closer to our customers across the country and to provide
them the salesand service support theyneed”.
In Nairobi, Kenya, New Holland Agriculture has recently
completedatrainingsessiontohelpmorethan100salesmen
from the entire Middle East and Africa to demonstrate
and sell agricultural equipment in the region. The seminar
and workshop lasted five days, and included technical
knowledge andpractical skills for driving tractors. On show
weremore than tendifferentmodels, from thenew TT4 to
themuch larger T8andT9 tractors.
31 countrieswelcome thenew TT4
During the four dayMEA convention held this February in Antalya,
Turkey, representatives from 31 countries took part in the launch of
the new TT4. Carlo Lambro, Brand President NewHollandAg., who
opened the convention, underlined the importance of the brand-
new TT4 tractor series and its key role for the brand businesses in
theMEAmarkets. The rangemade a surprise appearance on stage,
when the TT4.80 and the TT4.90were unveiled.
The new TT4: economy at its best
T
he New Holland Series TD range brought a
revolution to the market for economy tractors.
Now, the new TT4 rangewill take the revolution
one step further. Productivity, reliability, simplicity,
and low cost of ownership, all at a very economical
price. Andwithhigh levels of ergonomics andoperator
comfort.
Thenew lineuphas beendesignedwith closeattention
to the needs of countries in Africa and the Middle
East, to provide choice to farmers, small holders,
local government, municipalities and other operators
who are looking for a highly versatile tractor. It offers
excellent manoeuvrability, ergonomic comfort and fuel
efficiency.
The complete range is ideally suited to a wide range
of both agricultural and non-agricultural tasks, hauling
and PTO work. The entire TT4 series benefits from
New Holland’s acclaimed ergonomic excellence and
distinctive styling.
Motorisation comes in two basic configurations: a three
cylinder 2.9 litre engine and a4 cylinder 3.9 litre engine.
Productivity, reliability and simplicity are key features of the new TT4
The three cylinder comes in two versions: TT4.55 and
TT4.75, both Tier 3. The 4 cylinder is available in three
versions: TT4.75 (Tier 1), TT4.80 and TT4.90 (Tier 3).
Overall vehicle efficiency is further enhancedwith a 540
eco PTO speed.
This enables the engine to run at a lowerworking speed
for reduced fuel consumption. Add to that 300 hour
service intervals and the TT4 delivers plenty of power
with economical running costs.
A new 12 x 12 transmission offering is standard
throughout the entire range and is enhanced with the
addition of the dash mounted synchronized shuttle
control. This dash mounted lever can be operated
without removing the hand from the steering wheel,
enhancing safety and improving loader productivity.
Anoptional 20 x20 creeper transmission is available for
all models, with speeds as low as 0.27km/h (270m/hr)
it’s ideally suited for specialist activities and precision
applications.
The capacity of the dedicated implement pump is an
impressive 54 Lpm, to ensure the required hydraulic
performanceevenwhencarryingoutthemostdemanding
applications, includinghay and forage applications.
Back that up with a dedicated 26 L/min for mechanical
shuttleand31L/minforpowershuttleoption independent
steering pump, and the result is steering accuracy that is
maintainedwithout compromising loader cycle times, or
threepoint linkageoperation.
Designed for the hardest conditions, and featuring
excellent visibility, their durable performance and solid
construction allows operators to handle bigger tasks
for longer periods.
All this in a stylish package that is typical NewHolland:
reminiscent of the awardwinning T7 range, it includes
the distinctive front hood lights and oval front and rear
work lights to guarantee impressive visibility.
These have been combined with the brand’s signature
sloping nose for unobstructed forward visibility.
Economy tractor it may be, but not in the looks.
Nor the power.
Africa&Middle East
The tractor is versatile, powerful,
comfortable, ergonomic andhighly
manoeuvrable
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THEWORLDOF NEWHOLLANDAGRICULTURE
