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New Holland announces appointment of Cape Automotive Solutions Inc. in Liberia


New Holland Agriculture has further strengthened its distributor network with the appointment of Cape Automotive Solutions Inc. as its official distributor in Liberia. Through this partnership, New Holland Agriculture is ready to support the agricultural development in the country with its advanced farming technologies and equipment as a world leading agricultural equipment brand with over 125 years of experience.

Özkan Eren, Head of Business for New Holland Middle East & Africa, stated: “It was important to us to establish a distribution network in Liberia where there was no resident New Holland dealer for many years. We look forward to supporting Cape Automotive Solutions, our new partner a skilled and recognised name in the area, in their growth, confident they will offer the best products and service to our customers in the territory. Our primary aim is to give a complete service to all New Holland customers in Liberia. In this way, we want to grow the business and maintain New Holland as the number one brand in Middle East & Africa region.”

Agriculture is central to Liberia’s vision of economic transformation and provides the main livelihood for around 49% of the workforce, mainly in smallholder and subsistence farming. Through the new dealership based in Monrovia, Liberia, Cape Automotive Solutions Inc. will supply a range of New Holland Agriculture products including tractors, combines, hay tools and much more and will bring to customers in the area a great level of agricultural equipment knowledge and customer assistance.



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