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New Holland Wins ASABE AE50 Awards for 2020

The American Society of Agricultural and Biological Engineers (ASABE) has named two of New Holland Agriculture’s innovations as winners of 2020 AE50 awards: the SideWinder™ Ultra armrest and the Ground Speed Management II transmission control The prestigious awards recognize the products ranked highest in innovation, significant engineering advancement and impact on the market served in the areas of agricultural, food and biological systems.

Carlo Lambro, Brand President New Holland Agriculture, stated: “It is an honour to receive these prestigious awards, which are testament to New Holland’s innovative and forward-looking approach to agricultural mechanization. It is a well-deserved recognition of New Holland’s team around the world for their ability to continue to deliver products and technologies that constantly raise the bar on efficiency and productivity.”

• The SideWinder™ Ultra armrest places all the tractor’s key controls ergonomically and logically in a single location. Groupings include engine and transmission, three-point-hitch limits, media and climate control. A comprehensive number of functions are located on the force-based multifunction handle for precise control of the tractor's speed and end-of-row operations. The SideWinder Ultra is a fully customizable operator interface, with controls easily configured by the driver by choosing functions from a pick list on the new IntelliView 12 touch monitor. Hardware customization includes choosing between an advanced joystick or remote levers and the positioning of the elbow pad. Third-party tablet or phone mounts can also be attached to the SideWinder Ultra.

• Ground Speed Management II brings new and unique features to the New Holland Dynamic Command™ tractor while maintaining the fundamental target of the first-generation Ground Speed Management, increasing efficiency. It introduces a vehicle operating interface and speed control system similar to that used on the Auto Command™ continuously variable transmission. It also interacts with key gearbox and engine features to achieve and maintain the speed requested by the driver at the optimal operating point, reducing fuel consumption and improving operating efficiency with significantly reduced operator input.

The New Holland winners will be featured in a special issue of ASABE’s magazine Resource: Engineering & Technology for a Sustainable World, a magazine geared to agricultural, biological and food system engineers worldwide.

ASABE is an international scientific and educational organization dedicated to the advancement of engineering applicable to agricultural, food, and biological systems. Further information on the Society can be obtained by visiting

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