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In the second section, called ON BOARD, users are taken
into the cab to explore information related to comfort,
visibility and ergonomics. Once again, photo galleries
are used to visualise every part and component of the
cab and the controls, for a truly interactive discovery.
The third section, AT WORK, takes users through all the
features and characteristics of the machine in the field.
Performance, driving, transmission, engine, efficiency,
manoeuvrability: everything here is explained minutely
with a combination of text, images and videos that
make every element stand out clearly. Each piece of
information is immediately accessible and no aspect of
the machine is left out.
The product App is much more than a digital brochure,
because of the depth of content and range of videos
on display, and the use that is made of the App’s
interactivity. It is a journey of discovery into the heart
of a product and the benefits it brings all from the
customer point of view.
Then comes the next step: a latest generation, immersive
App for smartphones that makes use of cutting edge
3D technology to take the users directly into the field
where the machine is parked. The App is best used with
Google’s Cardboard headset, an economical 3D device
that holds your smartphone and allows you to really go
for full 360° Virtual Reality.
WALK AROUND here means, well, walk around:
literally! You can see the machine from every angle and
every perspective. Just point the crosshair to the walk
icon and you will walk.
And when you’ve finished watching, you are invited to
climb on board. Again, point the crosshair at the climb-
in icon and there you are – in the cab. You can try out
the features and controls, and see how they work.
You can see for yourself the ergonomics of the cabin,
and the efficient workflow provided by New Holland’s
celebrated ergonomics.
Finished? No. If you want, you can then try out the
machine in the field. Here, you will realise the benefits of
New Holland’s famous all-round visibility, the immense
glass surfaces of the cab and the total control operators
have on their work.
Various operations can be tried and tested for each
machine. You can try loading and unloading in the yard,
or harvesting in the field.
Each machine shows various operations, and every
operation has been turned into a VR experience where
you can see the various aspects of what is going on
simply by turning your head (with the Cardboard) or
your phone (without a Cardboard).
Look or point at a function, and the function will activate
by itself. Look or point at a feature, and the feature will
set a new VR video in motion.
The New Holland Onboard 360° app features the T5, the
T6, the T7 HD and the Combine CX – with more to come.
Visitors to New Holland stands at the main exhibitions
have been able to test these Apps in dedicated areas,
where the Company provides headsets ready for testing.
But the Apps are now ready to download at the What’s
App section on the New Holland web site, or on Apple
Store and Android market. So each of us can try it on our
own tablet or smartphone. For a truly complete product
experience.
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THE WORLD OF NEW HOLLAND AGRICULTURE