News

New Holland is introducing an evolution of its brand logo to underline its commitment to agriculture and reflect its support for farmers through advanced product development.

New Holland continues the expansion of its Precision Farming portfolio and development of in-house solutions at Agritechnica 2023, showing the next milestones in its strategy to deliver Precision Farming solutions that meet customers’ varying operational demands.

Beneath the refreshed styling of New Holland’s fixed chamber Roll Baler 125 standalone and wrapper combination balers for 2024 are a number of improvements and enhancements designed to ensure high productivity and ease-of-use.

Agritechnica 2023 will see New Holland announce the latest updates to its light construction equipment range, as the brand brings to the event its newest developments in electric machines, alongside new entries in the mini and midi excavator and compact wheel loader ranges, plus a new track loader to reinforce New Holland’s offering in landscaping, groundworks and associated applications.

Beneath the refreshed styling of New Holland’s fixed chamber Roll Baler 125 standalone and wrapper combination balers for 2024 are a number of improvements and enhancements designed to ensure high productivity and ease-of-use.

The New Holland Parts & Service area at Agritechnica 2023 will present sustainabilityrelated initiatives gravitating around the area of services available to customers, adopting a 360-degree approach to sustainability in agriculture, thus involving not only machinery and propulsion alternatives, but also the processes related to spare parts and complete service.