News

New Holland is introducing an evolution of its brand logo to underline its commitment to agriculture and reflect its support for farmers through advanced product development.

With continued investment in the Lecce plant in Italy, where the machines are built, and a plan to further increase production by the end of 2024, at Agritechnica 2023 New Holland is introducing multiple updates for its TH telehandlers, which comprise of five models and 13 variants.

The New Holland Parts & Service area at Agritechnica 2023 will present sustainabilityrelated initiatives gravitating around the area of services available to customers, adopting a 360-degree approach to sustainability in agriculture, thus involving not only machinery and propulsion alternatives, but also the processes related to spare parts and complete service.

Agritechnica 2023 will see New Holland announce the latest updates to its light construction equipment range, as the brand brings to the event its newest developments in electric machines, alongside new entries in the mini and midi excavator and compact wheel loader ranges, plus a new track loader to reinforce New Holland’s offering in landscaping, groundworks and associated applications.

New Holland Agriculture is launching updated T4 LP (low profile) specialty tractors, complementing the recently-upgraded T4 F (fruit), N (narrow) and V (vineyard) models.

New Holland continues the expansion of its Precision Farming portfolio and development of in-house solutions at Agritechnica 2023, showing the next milestones in its strategy to deliver Precision Farming solutions that meet customers’ varying operational demands.