New Holland Brand Vision and Values

Brand Vision and Values

Your partner for every season

New Holland is the farming specialist with a wide agricultural equipment portfolio, with a global presence, in close proximity to customers through a strong dealer network and industry-leading solutions for productive and sustainable agriculture.

Brand Values

We understand just what it takes to be a farmer. Farmers need products they can trust.
Quality products, that get the job done, with in-built durability to do just that season after season.
But we also know it goes beyond the products themselves, so our New Holland family is made up of people the world’s farmers can trust, who are on hand when needed. People and services that can be relied upon. And, most importantly, people who are easy to do business with.
Openness & Responsiveness
Our global dealer network exists to support the world’s farmers, wherever they are. It is characterised by being easy to work with, the desire to seek flexible solutions that are right for every customer, and truly listen to provide a tailored response. Always committed to helping farmers enhance connectivity. In short, they support our customers in everything they do.
As the Clean Energy Leader, New Holland is at the forefront of sustainable agriculture with the goal of producing more from less. Our longstanding commitment to developing and commercialising Alternative Fuels technology is a key step to decarbonising farming while continuing to be profitable. This philosophy has been instrumental in CNH Industrial’s position as the sector leader for nine consecutive years in the World and Europe Dow Jones Sustainability Indexes.
We have been innovating for 125 years. Providing our customers with innovative solutions that make farming easier, more efficient, more productive while helping make agriculture more cost effective. Today, we have four global Centres of Excellence: Zedelgem in Belgium for Combines, Curitiba in Brazil for Tractors, Coex in France for Grape Harvesters and New Holland in the U.S.A. for Haytools. These state-of-the-art facilities are committed to developing the next generation of industry leading products.