News

New Holland will bring technology for all to EIMA International 2026, presenting new machines, automation and digital solutions through a modern and intuitive visitor experience.

New Holland has won three EIMA Technical Innovation Awards in 2026, for technologies designed to make agricultural operations more productive, efficient and easier to manage.

New Holland is celebrating the 120th anniversary of the Zedelgem Global Centre of Harvesting Excellence in Belgium, a strategic hub for the development and production of combines, forage harvesters and balers exported worldwide.

New Holland has recieved the Red Dot Design Award for its T7 Standard Wheelbase tractor, one of the world’s most respected international recognitions for product design. The jury praised the tractor’s holistic redesign, which seamlessly combines style, functionality and advanced technology in the highly competitive 180–225 hp segment.

New Holland’s reputation for innovative design with practical benefits has been recognized once more with one of the design industry’s most important global prizes, an iF Design Award 2026, granted to the advanced Hybrid Telehandler prototype that made its world debut at Agritechnica 2025.

The show will see the debut of the T5.120 ‘Il Trattore’ styling concept tractor, celebrating the enduring legacy of research and development, engineering, and design expertise that began with the first Fiat tractor.