News

In the same year it celebrates 60 years of tractor production, the New Holland plant at Basildon, England, is now marking the manufacturing of its two millionth tractor, a feat managed by only a handful of such facilities across the world.

The new flagship New Holland CR11 combine previewed at Agritechnica 2023 has been joined by a CR10 companion model at the official harvest 2024.

New Holland is introducing an evolution of its brand logo to underline its commitment to agriculture and reflect its support for farmers through advanced product development.

The New Holland Parts & Service area at Agritechnica 2023 will present sustainabilityrelated initiatives gravitating around the area of services available to customers, adopting a 360-degree approach to sustainability in agriculture, thus involving not only machinery and propulsion alternatives, but also the processes related to spare parts and complete service.

New Holland continues the expansion of its Precision Farming portfolio and development of in-house solutions at Agritechnica 2023, showing the next milestones in its strategy to deliver Precision Farming solutions that meet customers’ varying operational demands.

With continued investment in the Lecce plant in Italy, where the machines are built, and a plan to further increase production by the end of 2024, at Agritechnica 2023 New Holland is introducing multiple updates for its TH telehandlers, which comprise of five models and 13 variants.