At AGRITECHNICA 2025, New Holland will unveil an innovative feature on
www.mycnhstore.com, the brand’s official parts e-commerce platform. The new
functionality uses Artificial Intelligence (AI) and Machine Learning (ML) to make
parts identification faster and easier than ever before.
With this cutting-edge tool, users can simply take a photo of a component and
instantly find the corresponding part in the online catalog — streamlining the purchasing
process and reducing errors. This first phase of the rollout covers 200,000 parts for
current tractor production models, with plans to expand to harvesting machines in
2026.
“Every minute saved in searching for parts translates into greater productivity for our
customers,” said Yavuz SIKCA, Head of CNH Parts & Service. “This functionality not
only reduces selection errors but also improves the overall online shopping experience
and conversion rates.”
The feature was developed by a multidisciplinary CNH Parts & Service team,
combining advanced technology with deep product knowledge to deliver a practical
solution for farmers and dealers alike.
Visitors to the New Holland booth at AGRITECHNICA will have the chance to
experience the new visual search tool firsthand on the T5.120 Dual Command
tractor.